For well over a decade, many System i folk have been saying "the platform is dying." If they live long enough, they'll likely be saying the same thing decades from now.
Anyone who read the columns that I used to write for this space is well aware
that to call me a wee bit neurotic is roughly equivalent to saying that the
molten lava at the center of an active volcano is a wee bit hot and dangerous,
the ocean is a wee bit wet, and light travels a wee bit fast. An exceptionally
wise, eminent sage recently suggested to me that, far from regretting my
neuroses, I wrap them around me like a cape and revel in them. At least, that
was the gist of it. By that point, I had started my second glass of wine and
completed my seventh course of whine, so I might not have the quote exactly
right.
Unless they visit me in my home, I normally pay little attention to sages, no
matter how wise or eminent they may be, because whenever I'm out I'm always way
too distracted with worries about whether I've left on some appliance that's
about to burst into flames or whether someone is breaking into my condo and
stealing my prized dust bunny collection*. This line of fret is particularly
prevalent when I'm out of town, which I was on this occasion. Nonetheless,
despite my normal inattentiveness, this particular sage was uncommonly beautiful
so I listened to her with rapt respect.
The "wrap them around me like a cape" part of the sage's astute words is not
literally true. I've never worn a cape. Shirts, pants, underwear, jackets,
coats, overcoats, sweaters, socks, shoes, glasses, parkas, and even, on
occasion, long johns, yes, absolutely, but never a cape. Then again,
metaphorically, she is probably bang on. I do feel comfortable in my
angst. I figure that you do what you do best and what I do best is worry and
whine, which is probably why I feel so comfortable in the System i crowd.
Worrying and whining is a long-standing tradition among many of that ilk.
What am I on about now, you ask? Don't be so impatient, my dear overeager
reader. I'm getting to that. But first, a little background.
My initial exposure to what was then called AS/400 came about as a result of
a subcontract from a marketing communication firm that IBM had hired to produce
what ended up as a 28-page, tabloid-sized advertorial magazine that was handed
out at the launch event for AS/400 Advanced Series. (It was originally supposed
to be an eight-page magazine, but IBM kept adding to what it wanted to say about
Advanced Series.) I was the author.
That was back in 1994, about 13 years ago. At the time, when I told a few of
my IT-ensconced associates, some of whom were working on the platform, that I
was doing work for AS/400, their response was, almost to a person, something
along the lines of, "Why would you ever want to get involved with AS/400? It's a
dying platform. IBM is going to kill it."
I was recently at COMMON in Anaheim. (I began writing this rant on the plane
back, but I use the word "recently" to be vague as I don't know when I'll finish
writing it. Nor do I know when MC Press will find a slot to publish it because I
didn't warn Victoria, the gifted editor, that it was coming.) Guess what I heard
from the mouths of some people at COMMON. (It would have been truly amazing if I
had heard it from any other parts of their anatomy.) That's right, I heard
comments to the effect of "IBM is ignoring System i." "Nobody is buying AS/400
anymore." "iSeries is a dying platform." And, among other similar laments, "IBM
is killing System i." (Yes, I really did hear all of those different names for
the same platform spoken at COMMON.)
Hmm. Do you detect a continuing theme? In the past, I have made fun of
IBM's nom du jour approach to branding the system formerly known as
AS/400, but I've never considered IBM to be incompetent. If I were one
one-millionth as competent as IBM, I'd be spending my enormous wealth flying
first class, staying in five-star hotels, and eating in the finest of
restaurants as I travel leisurely through Europe. Instead, I'm sitting in
steerage class on a flight to Toronto, typing this with my ThinkPad rammed into
my gut because the guy ahead of me just leaned back; my elbows are digging holes
into my seatback to make it possible, even with my abnormally short forearms,
for my fingers to land on the keys rather than, say, punching through the
screen; and I'm forced to make constant corrections due to the typos that are
induced by the jostling of my shoulder every time someone walks by to go to the
restroom. No, IBM is not the incompetent one here.
Despite currently thinking that IBM is, for the most part, quite competent,
after listening to all of the talk at COMMON and elsewhere about how IBM is
killing System i, I'm beginning to reassess my opinion. If IBM is trying
to kill System i, née System i5, née iSeries, née AS/400,
it's certainly doing an incredibly incompetent job of it.
The statistic I found for the number of System i (or whatever you want to
call it) boxes that are out there in the world today is 800,000+. I have to
admit that I'm not sure of the reliability of that factoid as I didn't get it
from IBM. I got it from some notes for a System
i–specific college course that Google found for me. (Hmm...a college
course specifically about System i. Someone should warn those
ill-fated instructors and students about the looming death of System
i.) Furthermore, IBM is still aggressively launching new models
and making current technologies, like PHP and MySQL, available on System i. If
that's a dying platform, I want to see what these people call "thriving." It
must be a truly glorious state of being.
I have a theory about why there is a discrepancy between the perception and
the reality of the market for the system formerly known as AS/400. Here it is:
The System i community is a cult. Plain and simple; it's a cult. Cult i members
revere the platform so highly that anything less than perfection in IBM's System
i marketing and promotion is looked on as blasphemous. At the first sign that
System i sales may be temporarily leveling off or, heaven forbid, dropping a few
percentage points, Cult i members immediately interpret that as a sign of the
imminent Apocalypse.
I've been to only two COMMON conferences. The first was in Toronto. In both
cases, questions and comments about System i marketing, or lack thereof, were
raised prominently during the Q&A period of the opening session. Give me a
break. I'm in a room filled with System i propeller heads, at a conference
devoted to System i technologies and usage, at a session that placed the top IBM
System i decision-makers up on the dais, and the most important question that
some people in the audience can raise is about IBM marketing.
Outside of the session, these same people were busy loudly singing hymns of
praise for System i and proclaiming from the rooftops its greatness. You rarely
hear such enthralled devotion unless it's directed at someone who has
successfully passed himself off as the second coming of Dafernyx, the
white-robed omnipotent space being who created all humans and most web-footed
animals. With rapture like that, it's no wonder that these people hear any hint
of System i sales and marketing weakness as a death rattle.
Get real. To paraphrase Samuel Langhorne Clemens (aka Mark Twain), reports of
System i's death are greatly exaggerated.
For 13 or so years now, I've been hearing that the system formerly known as
AS/400 was on its deathbed. I still hear it. Well, guess what. System i is still
here. It's going to be here next year. The hearse or garbage truck that carts my
lifeless body away to the cemetery, crematorium, dump, or wherever I end up will
probably be dispatched by an application running on System i. Heck, by then
maybe it will drive itself using a System i–based autopilot. There's still
time for that to happen because I'm not planning to die until after I reach the
average lifespan for a Canadian male, a milestone that I won't pass for more
than a couple of decades. (Not much more and, of course, I worry that it will
happen a great deal sooner...maybe before you read this. You never know.)
- - - - -
*Of course, if the sage does visit me in my home, I will still find
plenty of other things to distract me from the sage's advice, such as, for
example, worrying about whether he or she is judging me and my slovenly ways or
whether an immense asteroid is about to crash into my condo. Consequently, it
would probably be a good idea if sages not count too heavily on having my full
attention, regardless of the location.
Joel Klebanoff is a consultant, a writer, and
president of Klebanoff Associates,
Inc., a Toronto, Canada-based marketing communications firm. He is also the
author of BYTE-ing Satire, a
compilation of a year's worth of his columns. Joel has 25 years experience
working in IT, first as a programmer/analyst and then as a marketer. He holds a
Bachelor of Science in computer science and an MBA, both from the University of
Toronto. Contact Joel at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
. He
fully expects to be flamed vociferously by people who feel the need to say,
"Yeah, but System i really is dying and the sky really
is falling." Flame away. He can take it. What's more, his nature leads
him to believe that the reader or two who were masochistic enough to finish
reading this article are just itching to criticize his views about System
i longevity, among other thoughts. Feel free to scratch that itch
now.
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