All at once or in phases, integrated document management is the next big thing for better business performance.
Upgrading business management systems successfully in today's business
environment involves an adjustment of mindset to the "systems" approach: Rather
than a chain of separated functions, office processes should be viewed as parts
of an integrated whole.
The end product in business offices normally is
documentation in the form of communications, business information,
reports...even payments. So in considering upgrades, let us assume that most of
the business processes that have involved the use of hard copy documentation in
the past now incorporate digital processes to a greater or lesser degree. Our
task is to figure out how to make them better, what to replace, and how to do
it. Cost is always a factor, but beyond cost is efficiency, effectiveness of
operations, and the mission and impact of the various functions within the
organization.
Certain function and volume considerations suggest that
paper processes continue to make sense in particular situations. In very small
companies, for example, it may still be acceptable to handwrite a purchase
order, invoice, or check. The same may hold in midsize and large organizations
for reasons of their own. But in sustaining paper processes, companies must
realize that they are also perpetuating the expenses of business forms, document
printing, manual faxing, and hard-copy filing. Beyond the very small
organization, what is saved in holding fast to manual processes usually is
dwarfed by the cost of lost efficiency, and the losses scale upward as the size
of the business increases. The first phase of any business management
system upgrade thus entails a realistic analysis of the requirements and a study
of the types of solutions that can satisfy them: document design, document
production, document delivery, and filing/storage. In the most successful
digital upgrade solutions, these will be integrated seamlessly in a global
electronic business environment that includes centralized storage of all
documents and related content, with the flexibility to distribute any document
in the system electronically or to print, fax, or mail it as a hard copy.
Document Design
Document design is the starting point. Business
document design in the AS/400/iSeries/System universe generally is accomplished
in one of two ways. The complicated way is to design the document form templates
by laying out their various components manually, positioning them according to
latitudinal-longitudinal (x-y) coordinates. Experienced programmers often like
this method.
Non-technical users find a better solution to be a
compatible PC-based WYSIWYG design tool. Such graphics-based design tools allow
even relatively inexperienced persons to create form templates by dragging and
dropping form elements on the screen until the desired result is obtained and
then uploading them to the iSeries/System i production machine. These templates
are infinitely reusable, and if modifications and additions are necessary, such
as for new branches or promotional messages, they are easily incorporated simply
by downloading the template back to the design tool.
Document Production
The database handles data organization, access, and
storage. Intelligent document production systems know what data is needed for a
particular document. They select that data and merge it with the document
template to assemble and format a complete document as well as to output that
document in a prescribed way—historically, to a printer but increasingly
to an electronic distribution process and/or an electronic document management
system. All of this obviates the need for paper copies either for transmission
or for filing.
Internal documents such as purchase requisitions and
vacation requests provide examples. Today's integrated electronic environment
allows such requests to be made using interactive forms located on company
intranets, circulated through the approval cycle prompted by email alerts, and
upon authorization, returned to the requestor with the required permissions. If
a paper copy is required, one can be printed, but that remains an option, not a
requirement.
Payments are also documents. Like other documents, they have
specific purposes, and in an integrated business environment, they are designed,
generated, and produced like any other, but with special attention to unique
requirements for distribution and security
Ultimately, data is data. It
may originate in a sales order form and culminate in a shipping notice and an
invoice, but its nature doesn't change: What changes is how it is purposed
throughout the business cycle.
Document Storage and Retrieval
Ideally, businesses would consolidate their corporate
content, placing all documents of all types in a single repository, but until
recently, that ideal proved both difficult and expensive. The result was that
useful information too often remained isolated in "information silos," with
valuable corporate intelligence unavailable to others.
Corporate content
management systems that centralize document storage, search, and retrieval have
been around for more than two decades. The upside has been their potential to
maximize the value of corporate information. The downside has been proprietary
architecture, which has often led to prohibitive purchase and implementation
costs and complex document storage, search, and retrieval processes that have
engendered resistance by the very individuals they are intended to
support.
More recently, solutions employing Web-based technology for
document storage and retrieval—corporate intranets and browser search
tools—have emerged. Because of the simplicity of their architecture and
the fact that document storage, search, and retrieval is accomplished using
technology that almost everyone is familiar with, such content management
solutions often can be acquired for as little as 10 percent of the cost of
proprietary predecessors. Equally important, their Web-based design concept
virtually eliminates resistance, since anyone able to search the Web is
immediately able to search the corporate content solution.
Consolidating
corporate content using Web-based document storage also provides an opportunity
to establish intelligent document retention policies. The key is the
availability of simplified storage and retrieval techniques and superior
document visibility. Document retention decisions can be complex, one reason
being that there are few hard-and-fast rules about what to save and for how
long. Another is that different documents have different functions, with the
functions often determining their retention span. For example, documents related
to patents or legal discovery would be expected to be retained for indefinite
periods of time—much longer, say, than paid utility bills.
Document Capture
In the centralized document storage solution,
document retrieval is simplified through the use of indexing. Typically, this
has involved printing a document and scanning it into the filing/archiving
repository with index fields applied to archived documents manually.
Electronic capture places documents in an organized file environment as
well, but it uses an interface with the document management system to apply
indexing metadata automatically to each document as it is generated. No interim
paper stage is required, and documents can be stored in text-searchable PDF
format for recovery using either index fields or full-text search.
Scanning continues to be the normal process for incoming documents despite
that it usually involves significant manual activity. But for internally
generated documents and reports, the better solution is to employ software that
seamlessly integrates the document production solution with the document
management system to apply indexing automatically as documents are captured at
the time of production, thereby avoiding the paper stage altogether.
Document Delivery/Distribution
The traditional company mail system is disappearing
with the burgeoning popularity of the company intranet, but document
distribution to external recipients still relies heavily on postal delivery.
However, communication with trading partners and other outside parties is
increasingly handled by electronic document delivery and distribution methods:
electronic data interchange (EDI-XML), electronic mail, authorized intranet
access (portals), Web forms, and in the case of financial transactions, the
banking industry's Automated Clearing House (ACH) network and Financial-EDI. All
of these distribution techniques can be accommodated seamlessly from within the
integrated document management environment.
Document Workflow
In concept, workflow embraces many areas of corporate
activity, from the assembly line to the business office. In the office, it is
concerned primarily with the creation and management of business documents, most
specifically document routing, document approval, and document versioning.
Workflow challenges have always existed, and now, integrated document management
solutions can create electronic workflow environments that erase most of the
complications and confusion endemic to the handling and flow of documents as
they are stored, retrieved, modified, re-versioned, restored, and/or
distributed.
In document-routing applications, for example, documents can
be circulated in a variety of ways. Ad hoc routing is based on human decisions
and judgment; a linear document approval routing system moves documents along
step by step as phases or stages are accomplished (an invoice or purchase order
approval cycle is a good example). Rules-based routing adds logic to the
equation and circulates individual documents according to prescribed conditions.
Parallel routing systems essentially "broadcast" the documents to all
concerned,—for example, a request for comments on a request for
proposal.
In an integrated document-management environment, most document
routing, document approval, and document versioning steps associated with
workflow can take place untended, using general, imbedded, or
application/content specific rules.
The Big Idea: Think Small
Implementing large-scale document management systems
can be extremely complex and very costly and of serious duration. And while the
strategic justification may be demonstrable, at the tactical, application level,
it may turn out to be self-defeating. Post-implementation experience has shown
that in many cases, such systems have been met with serious internal resistance
on the part of the people who were their intended users.
That does not
mean that such solutions are not worth the time, money, and energy that they
require to bring greater efficiency to organizations. What it does suggest is
that, at least in medium-size, less-affluent organizations, there may be a
better way to arrive at a better result. Does the word pilot ring a
bell?
A pilot doesn't necessarily require setting up a "straw" or test
project. If a company decides it wishes to go forward with an integrated
document management solution, it can do so quickly and relatively
inexpensively—say, for under $5,000—for a specific function. The
accounting department can provide a case in point. By limiting the
initial implementation, the company can build a fence around the project,
enabling it to more carefully define and refine its various elements: how the
people involved are impacted, which documents are involved, how the documents
are produced, how they are routed, how they are approved, how they are
distributed, how they are captured to archives, how they are retrieved if
needed, and what their retention cycle must be. In such a manner, the
value of the fully integrated system can be established, the system can be
implemented incrementally and within boundaries, and its users can be trained in
a controlled environment. Once confirmed in a single corporate application,
others can be incorporated and the integrated document management system can
grow in phases without causing corporate indigestion.
One Company’s Approach
One mid-size company that took the think-small approach focused on the
accounting department and, even more tightly, on the sales order and delivery
processes.
Management put a stake in the ground, establishing a date
from which, going forward, all of these documents would be digitized and dealt
with in pure electronic form. They decided not to digitize earlier documents
retroactively, accepting that the need for these documents diminishes over time
and that the appropriate focus should be on current and future
activities. The documentation train commences with the receipt of a
request for proposal. After the proposal is submitted and a purchase agreement
is received, the company sets up a customer file that continues to build as the
sale progresses: the sales order, the purchase order if one is issued, relevant
documentation such as questions/responses, and so on. When ready, the order is
shipped, along with the invoice, the pick ticket, and any freight and/or
shipping documentation that is involved. An advanced ship notice goes out,
normally as a webform. The document production software interfaces directly to
the document management repository, so each document goes directly to the
repository as it is produced, with indexing and metadata automatically attached.
All of this information is readily available to authorized individuals through
metadata or full-text search if needed for customer inquiries or any other
purpose. As this first step proved itself, the concept was expanded into
other areas, including accounts payable. The global digitized environment
facilitates input of incoming data to the electronic document management system
in all available ways. Where direct electronic input is not available, documents
are scanned into the system.. Outgoing documents, such as invoices and payments,
can be transmitted instantly to their recipients. (ACH payments are scheduled,
usually on a two-day basis, with immediate notification by email or the
recipient's preferred alternative.) Following are a few of the ways in which the
"think small" approach has already paid dividends:
- Improved customer
service—Invoices are sent directly to and clearly received by the
party responsible for payment. No mail service delays or poor quality faxes.
Disputes, questions, and errors can be more quickly resolved because collections
personnel have all documents available in electronic form, right on their
computers.
- Improved delivery and collection times—Day's Sales Outstanding
(DSO) improved by at least two days.
- Reduced audit costs—Auditors have quick and easy access to all
pertinent documents relating to a sale or purchase right on their computers. No
need for personnel to pull all original documents for review.
- Reassignment of staff—Employees who would normally prepare
invoices for mailing, filing, etc. are assigned other duties, such as
collections and customer service.
- Document accessibility—Lost documents are no longer a problem;
files are all on servers, not in cabinets.
- Improved security—Access is granted only to those with a need
to review specific types of documents, such as purchase orders and customer
files.
- Just-in-time inventory—Purchase orders are clearly received by
vendors and processed immediately, allowing them to maintain minimum inventory
levels. Purchasing agents spend less time on follow-up
calls/faxes/emails.
All companies are risk-averse to one degree
or another and rightly so. But by following a prudent course, starting small and
building out, any company—regardless of size—can have the integrated
document management solution that it needs, with almost instantaneous,
recognizable improvements like those mentioned.
ROI vs. VOI
Boardrooms forever have insisted on seeing numbers
that show how a given investment is going to pay off over the shortest possible
period of time, and for good reasons: They are the ultimate custodians of the
corporate well-being. The ROI potential of an integrated document
management system is easily apparent in a single example: the cost of
distributing payments electronically versus distributing conventional checks
using preprinted forms. Payments by conventional check, using preprinted check
forms and IT department check-printing resources, accrue to $2 and more.
Electronic payments using the banking industry's ACH network bring per-payment
costs to mere pennies, with savings stemming from eliminating printing costs,
forms inventory and handling, personnel costs, post-production and mailing
charges. The model can be extended, with functional variations, with
savings similarly dramatic for general/special-purpose documents. The following
table provides a general idea of the difference in costs between physical and
electronic document delivery and distribution.
|
Cost Comparison
|
|
Distribution Method
|
Unit Cost
|
Volume
|
Total
|
|
Average cost, mailed document
|
$0.80
|
10,000
|
$8,000
|
|
Average cost, manual fax
|
.60
|
10,000
|
6,000
|
|
Total operational costs, emailed document
|
.03
|
10,000
|
300
|
|
Total operational cost, auto-fax document
|
.25
|
10,000
|
2,500
|
- Mailed document costs include paper, toner, labor, envelope, labor, and
postage.
- Fax document costs include paper, toner, labor, and phone call to fax.
- Email document costs are negligible.
- Auto-fax costs consist of phone charge for cover page and
document.
As persuasive as the ROI argument is, another concept
may be equally and possibly even more relevant: value on investment (VOI).
Simply stated, VOI turns attention not just to what is saved in the operation of
the business but also to what is achieved: What processes are being helped? How
is this contributing to other facets of the business? What is the real, but not
always precisely measurable, impact on the many interleaved activities that
impact the bottom line? In this context, the various receive their due
consideration: improved customer services, improved workflow, conservation and
redeployment of personnel, expedited processes, removal of production and
process bottlenecks...you can easily put together your own list.
Economy, Efficiency, Productivity, and Flexibility
Upgrading business management systems should be
driven by the quest for economy, efficiency, productivity, and flexibility using
the methodologies that best enable them to serve customers, owners, employees,
trading partners, and their own corporate mission. The logical next phase of
business management technology is the seamless integration of document
management from the creation of electronic document templates through the
execution of the document's purpose, its placement in a conveniently accessible
storage repository, its delivery as an electronic or paper document, and its
disposition at the end of its useful/legal life. Systems based on
industry standards, rather than proprietary technology, have now brought such
systems within the financial reach of mid-size companies and also departments
and branches of major national and international corporations. The same
technology approach allows businesses to implement by department and/or
function, rather than enterprise-wide, providing a controlled environment in
which to prove the system prior to incremental expansion to other areas of the
company as needed.
Jim Scott is senior vice
president and general manager of the System i Division of
ACOM Solutions,
Inc. |