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Written by Joel Klebanoff
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Monday, 12 May 2008 |
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CRM can improve customer satisfaction, increase sales, and boost profitability, but it doesn't just happen. Read about some of the requirements for CRM success.
 By Joel Klebanoff
In the final analysis, it all comes down to sales. Companies can devote considerable time and effort to realizing cost reductions, quality improvements, and other objectives, but without sales, those undertakings can't generate profits. Simply put, all other things being equal, the more products and services a company sells and the more it charges for them, the greater the profit will be. Customer Relationship Management (CRM) can help to achieve profit goals by improving customer satisfaction, optimizing interactions with customers, and ensuring that no sales opportunity is left behind.
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Last Updated ( Thursday, 08 May 2008 )
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