Conserving energy is more than a slogan today; it's a way to affect the bottom line.

By Chris Smith

There seems to be some debate about whether it makes sense to develop green, or environmentally sound, business practices. I love it when I read in a competing publication, or any other computer magazine, that the writer thinks that "going green" is a fad and that savvy business leaders will make decisions based on bottom-line economics, not whether a policy saves energy or reduces a company's carbon footprint. Hello? Have you not noticed the price of oil lately? I say I love to see such articles because it means that readers of these other publications will be coming over to subscribe to our own in a couple of months when they realize the level of thinking that they are getting in their current read.