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August 18, 2008 | Vol 3 Issue 15

 

In This Issue:

Feature Article - Analysis
 
As IBM Reaches Out to Business Partners, Will They Reach Back to IBM?

A new marketing initiative hopes to stimulate a dialogue with Business Partners and ultimately strengthen ways that IBM can support increased sales to the SMB market.

chris_smith.jpgBy Chris Smith

IBM has announced it will spend $1 billion this year on marketing to small and medium businesses (SMBs), and when you're spending that kind of money, you want to make sure you get the message right.


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Feature Article - Analysis
 
OSCON 2008 Highlights

News and highlights from the O'Reilly Open Source Convention in Portland, Oregon.

max_hetrick.jpgBy Max Hetrick

The tenth O'Reilly Open Source Convention (OSCON) kicked off on Monday, July 21, in Portland, Oregon, at the Oregon Convention Center. The first two days of the convention offered four-hour tutorial sessions in the morning and afternoon for attendees wishing to pay extra costs, aside from the normal exposition ticket, to attend the tutorials. Those sessions included everything as light-hearted as learning to use the GIMP (Gnu Image Manipulation Program) and toying with the Neuros DVR set-top box, to more advanced topics like mastering the Perl programming language and learning TCP/IP troubleshooting tips and techniques. With OSCON offering over 30 tutorials in those first two days, it was difficult to choose only four sessions.


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