Today's leading organizations recognize that the key to their business success relies on gaining deeper insight. In order to get a more complete picture, they must utilize data from a variety of different sources. IBM SPSS Data Collection V7.0 helps deliver a more accurate view of people's attitudes, preferences, and opinions so that this valuable insight can be included in decision-making processes. The integrated feedback platform allows organizations to:

• Create a multimodal survey, which can reach all constituents regardless of language  or location.
• Leverage predictive analytics and business intelligence capabilities through integration with IBM SPSS Statistics, IBM SPSS Modeler, and IBM Cognos.
• Apply  real-time analytics and score an attitudinal channel at the point of  dialog.

Many organizations already use IBM Cognos Business Intelligence to provide reports, analysis, dashboards, and scorecards for delivering insight across the enterprise. IBM SPSS Data Collection V7.0 builds on the existing integration with predictive analytics and now provides integration with IBM Cognos. This new feature supports those Cognos users who wish to include survey data as an additional channel alongside their existing business metrics.

Find out more here.