Learn About Interactive Marketing Including Text Messaging 

Interactive marketing hit the national spotlight when Presidential Candidate Barack Obama decided to alert audiences about his arrival at the Democratic National Convention through text message. Why did he do it this way? How did he do it? Who was his target audience? How did he evaluate the response?

Find out at the AAF-Fort Worth Interactive Marketing Workshop.

WHAT: The American Advertising Federation-Fort Worth will host an Interactive Marketing Workshop taught by local interactive marketing professionals. The workshop is a comprehensive seminar that will cover:

• Social marketing

• Paid search

• Online marketing

• Emerging technology

• Interactive marketing tactics

WHO:

• American Advertising Federation-Fort Worth

• The Balcom Agency

• Branch Smith Printing

• Concussion Advertising

• Honeybee Graphics

• Range Online Media

• Rassai Interactive

• Warren Douglas Creative Branding and Marketing

WHEN: Friday, October 17, 2008 9 am to 4 pm

WHERE: International Plaza Building Ground Floor Training Room 4055 international Plaza Fort Worth, TX 76109

TICKETS:

AAF-Fort Worth Members - $90

Non-members - $140

Students - $50

Half day, AAF-Fort Worth Members - $50

Half day, non-members $75

Tickets can be purchased at www.adclubfw.org.