MC SHOWCASE BUYER'S GUIDE

CommercialWare’s™ CWDirect™ is a powerful software solution that enables cross-channel retailers and direct marketers to interact with, transact with and support their customers at all points-of-touch. Building on CommercialWare’s long history of direct-to-consumer and retail technology leadership, CWDirect provides an integrated suite of applications that manage the entire retail transaction lifecycle—from informing and attracting customers, to merchandising, fulfillment and customer service. The software provides true cross-channel commerce, enabling a company to create new revenue and growth opportunities, improve customer relationships, and increase profitability. In addition to enhancing the customer experience and supporting customer satisfaction, CWDirect can also help to reduce operating costs, facilitate better decision-making, and improve time-to-market for new product introductions.