Company draws attention to its more than 30 feeds through a successful Rock the ReTweet Twitter campaign.
Written by Chris Smith
The popularity of social networking is nothing short of shocking to the older generation, who value privacy, but many of today's more forward-looking thought leaders are starting to find business opportunities in the technology behind Facebook and Twitter. One of the more successful users of social networking is Avnet, Inc., whose Technology Solutions group sold $3 billion in IBM technology solutions and services during the company’s last fiscal year and pushed year-over-year growth in IBM sales past 20 percent for fiscal 2010.
IBM said last week that the Bon-Ton Stores, Inc. website has experienced a double-digit increase in sales using IBM software to advance its online and mobile commerce initiatives. Bon-Ton Stores, Inc. and its seven brands, Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers, sell leading brands in apparel, cosmetics and home furnishings.