E-I-E-I-Ooooohhhh

[J.Panzenhagen]

I am more confused now then I ever have been before. First, I thought I was on a AS/400, then I am on an iseries 400. Now I receive a letter from IBM introducing me to the (e)server (it doesn't look near as cool here) line. IBM it had a farm e-i-e-i-o On this farm they had a 400 e-i-e-i-o With an eserver here And an iseries there here eserver there iseries OH MY HE-AD! IBM it had a farm e-i-e-i-OOOOOOOHHHHHH! Please pass the Excedrin.

[Guest.Visitor]

Can't. I took them all. It's been a $#!tty week!

[Guest.Visitor]

The latest news is that the NC firm, that is suing IBM over the E-server name, may have a problem. The term "E-server" may be to generic to be copyrighted! If that turns out to be the case, then anybody may use E-Server for anything! Dave

[Guest.Visitor]

Too bad. Now my friend Eric doesn't have a lawsuit anymore. Eric is a waiter, therefore he thinks that he is the original user of the E-server term. Oh well.... ==Scott==

[Guest.Visitor]

The RISC PowerPC/AS has an instruction named EIEIO. Enforce In-order Execution of I/O

[Guest.Visitor]

The Full name is 'IBM eServer iSeries 400'. Of course the full name is to long. So each author decides what subset of the name to use. Just for fun here are all the permutations I could come up with. Are we having fun yet? IBM IBM eServer IBM eServer iSeries IBM eServer iSeries 400 IBM iSeries IBM iSeries 400 IBM 400 eServer eServer iSeries eServer iSeries 400 iSeries iSeries 400 400 400 iSeries 400 iSeries eServer 400 iSeries eServer IBM 400 IBM 400 eSeries iServer 400 eSeries iSeries eServer

[Guest.Visitor]

Paul Robekas wrote: <blockquote><tt>>The Full name is 'IBM eServer iSeries 400'. > Of course the full name is to long. So each author decides what subset of the name to use. Just for fun here are all the permutations I could come up with. Are we having fun yet? </tt></blockquote> <snip> . . And the one thing people haven't focused on yet is how IBM itself is presenting the term "eserver," which could easily expand your list by double. Here's an excerpt from an article I did last week for the AS/400 Network Expert Alert email newsletter (http://www.midrangecomputing.com/mnealert/subscribe.cfm) that explains how IBM is referring to their products in certain quarters... ************************ ...an interesting item from IBM wound up in my emailbox on Tuesday, which sparks the question: ***Is "IBM eserver" the overall IBM server branding name or has IBM created two distinct product names for its eserver product line?*** Let's look at the issue and see how IBM views the eserver naming issue. First off, eServer is not a trademarked name yet. Second, IBM has trademarked the distinctive big red logo "e" it uses when it graphically displays the words "e-business" and "eserver" so IBM's version of "eserver" really consists of the logo "e" and the word "server" (boy, how'd you like to be big enough to trademark a letter?). For an example of what IBM's eserver logo looks like, go to: http://www-1.ibm.com/servers/eserver/iseries/ and you'll see the little 'tm' (for trademark) sign next to the logo "e". This makes IBM's representation of eserver unique by itself as a graphic element but let's compare the two names as they would be printed side-by-side in a paper article or in an email newsletter (like this one) where there are no graphics: IBM's term: eserver Technaut's term: eServer Hmmmmmmm.......Note: this comparison also holds true when you speak the names. But IBM seems to have a different idea as they explained in their "IBM e-business and Software News Alert 2000 Issue 28" email newsletter (sub info at: http://www-4.ibm.com/software/mailing-lists/swnews-alert/subscribe.html) that I received Tuesday morning. In that email, IBM included the following note: <IBM's Note> (NOTE: The IBM e(logo)server brand consists of the established IBM e-business logo with the following descriptive term "server" following it.) </IBM's Note> And in that newsletter, every occurrence of "IBM eserver" is printed as "IBM e(logo)server", such as "IBM e(logo)server iSeries*, the high-performance, business server for mid-market firms." I also received a second email on Tuesday from IBM iSource and it used the same convention, so at least some of IBM's people have adopted the format. It seems that IBM is presenting a different way of spelling "eserver" in text that takes into account the fact that the big red "e" is a logo, thus creating a unique text representation that is distinct from Technauts' "eServer". However, this printing technique may also present a defacto "IBM eserver" name change for its customers so that--in print, without graphics--IBM's server line looks like it's changing its brand to "IBM e(logo)server" (sounds like a mathematical equation, doesn't it?). It also doesn't cover the problem that occurs when you say "eserver" which sounds exactly like, well, "eserver". If "IBM e(logo)server" comes into widespread textual use, real people and journalists may view it as a second rebranding of IBM's server line. If this is so, IBM should be very careful to make sure no else is using the "e(logo)server" name before they commit to it;-) Just a hunch, here, but I don't believe this is what IBM marketing intended the new brand to be. This printing technique basically creates two names for the new IBM eserver product line. One which is part graphical with the big red "e" and a text-only version that essentially has a different name than eserver: e(logo)server. Truly, this is a solution only a lawyer could love. One name. Two spellings and neither matches "eserver". And George W. Bush wonders why our kids can't spell. Line up fifteen fourth graders and I bet you none of them will spell "e(logo)server" correctly. At this point, I defer further comment only to quote famed humor writer Dave Barry, who usually says the following at times like these: "I AM NOT MAKING THIS UP!" So, stayed tuned for more of this story and keep watching those IBM emails and printed material to see if this trend continues. ***************** Joe Hertvik - Editor AS/400 Network Expert and AS/400 Network Expert Alert http://www.midrangecomputing.com/ane http://www.midrangecomputing.com/mnealert/subscribe.cfm

[Guest.Visitor]

Well, since the lower case a in an incomplete circle (@) is termed an "AT", does that mean that a lower case e in an incomplete circle would be termed an "ET" - pronounced as in "he et it all, the big pig". SO that would make the new name "IBM etserver", which is much easier to pronounce, and decidedly less confusing than "IBM e(logo)server". Of course, history would then say that iSeries et AS. Russell