Maxava has announced the appointment of two new senior sales executives to strengthen its European team.

Anders Winther has joined Maxava as senior director EMEA Sales. He brings broad experience to his role, having previously held regional roles with IBM in Europe and has more than 10 years as a senior manager and director with IBM Denmark. His prior employment also includes sales and management roles with solutions providers Merkantildata A/S and Vision Solutions.

Gerben Meeuwes joins Maxava as director of Sales-EMEA. He has a strong background in business continuity solutions, IBM Power, and IBM Storage Systems as well as business process monitoring. He spent more than eight years in sales management roles with IBM Netherlands and several years working with IBM Business Partners there.

“Our global growth strategy includes ensuring we have the right sales leadership in every market and adding Anders and Gerben to our European team, alongside our existing technical team, further cements our commitment to providing our partners and customers with a seamless experience” said Andrew Mansfield, vice president-Global Sales, Maxava.

"Adding high caliber locally-based leadership is central to our plan to develop deeper connections to both the IBM partner community and our existing and growing prospective customer base in Europe,” said Alan Campbell, Maxava CEO.