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This Week @ the MC Press Bookstore

May 5, 2008 | Vol 3 Issue 8

 

In This Issue:

>> IBM Debuts Blue Business
>>
IBM Reveals Plans to Simplify IT Delivery and Target Growth Markets

Feature Article - Analysis
 
IBM Debuts Blue Business

Through the venture, Big Blue hopes to regain the companies that flocked to the AS/400 20 years ago.

lee_kroon.jpgBy Lee Kroon

Last Thursday, IBM unveiled an initiative that could utterly change the way the company markets and delivers applications to small and medium-sized businesses (SMBs). Then again, the enterprise, which IBM calls "Blue Business," could turn out to be a fascinating yet largely unsuccessful venture on the computer giant's part. Either way, Blue Business is an effort that bears watching, as it could have a dramatic impact on System i users (or whatever we decide to call ourselves now) over the next several years.


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Feature Article - Analysis
 
IBM Reveals Plans to Simplify IT Delivery and Target Growth Markets

The company's emphasis on green IT is designed to lower users' energy costs while boosting sales of its valued technology.

chris_smith.jpgBy Chris Smith

IBM introduced a series of new business initiatives last week that will be a roadmap for the company and its Business Partners for at least the next several years. The plans call for aggressively reaching out to small and medium businesses (SMBs) here and abroad with simpler, more energy-efficient solutions that can be deployed quickly and easily.


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