Will this couple see a golden anniversary or end up in divorce court?
IBM loves Linux. If this statement is a revelation to you, then you must be
really new to the business. Either that, or you have just awakened from a
slumber that would make Rip van Winkle's seem like an afternoon nap. IBM has
the upstart OS running on every hardware platform that it makes—from the
industry-standard xSeries to its massive zSeries—so it's patently evident
that they are into the Penguin in a serious way. The question is, why does IBM
find Linux so attractive? IBM has some mature and extremely powerful operating
systems of its own (i5/OS probably being the favored pick amongst the readership
of this Web site), so why would it embrace an OS that it doesn't own? Moreover,
is Tux (the Linux mascot) likely to become a spurned lover in the future? In
this article, I'll cover what, in my opinion, is the likely path that has
brought IBM to this point and where the path will finally lead.
The Worst Business Decision of All Time
The roots of IBM's currently Linux strategy go back
all the way to 1980, when it made arguably the worst business decision of all
time: licensing MS-DOS from Bill Gates instead of buying it. The story is
well-known and well-documented, so I won't rehash it here. Suffice it to say
that this blunder occurred because the powers-that-be at IBM didn't believe
there would ever be any large market for these new little 16-bit computers, so
they couldn't see their way clear to own the OS. It's a mistake that has been
haunting them ever since.
For a while, IBM and Microsoft (MS) had this nice, symbiotic relationship
going. IBM built the hardware, and MS supplied the operating system. Once the
market for the personal computer started flourishing, the brass at IBM couldn't
help but notice the amount of money that they left on the table. They had put
themselves in a subordinate position with Microsoft, and they knew it. For a
computing powerhouse like IBM, being beholden to Microsoft had to be untenable.
No doubt that the responsible executives had many sleepless nights over this;
some probably suffered repetitive strain injuries reaching for the ripcords of
their golden parachutes.
The Inevitable Divorce
While IBM had to make due with its PC hardware
revenues, it saw its share of the market eroded by the many clone makers who
were putting out better-performing hardware for much less cost than IBM was. IBM
just wasn't used to dealing in a computer market like this and as a result was
taking a serious hammering. At this time, it became apparent that the next big
thing in the market was putting a pretty face on the command line—in other
words, providing a graphical user interface. The IBM executives saw this as an
opportunity to get back into the game, so they proposed a joint project with
Microsoft to create a new operating system, which would become "Operating
System/2" (OS/2).
Having struck the deal, IBM was no longer just a customer of Microsoft, it
was now a partner, giving it serious leverage in the course that the OS would
take. Unfortunately for IBM, the partnership didn't last long. IBM's idea was to
build an operating system that would start with a fresh slate, ostensibly fixing
some of the shortcomings of MS-DOS. My guess is that it was as much to ensure
that their piece of the pie would be larger as it was to access more memory
without the gyrations of EMS/XMS drivers. All Microsoft wanted to do was put the
graphical face on the existing MS-DOS operating system, thus coming to market
quickly and with minimal investment while at the same time keeping the lion's
share for themselves. Like any marriage, these incompatible purposes caused the
inevitable divorce. Microsoft eventually dropped its interest in OS/2 to work on
its (in)famous Windows Operating System while IBM took full responsibility for
its new baby.
The former partners were now direct competitors over the PC market, and for
years, things in the PC OS market were fascinating. We had IBM working their
magic with OS/2, even to the extent of attempting to wrest market share from
Microsoft by including with it a "better Windows than Windows." Part of the
separation agreement had IBM having access to the original Windows 3.1 source
code, so that task was made easier. Anyone who had the pleasure of running
Windows programs under OS/2 knows that the programs really did run much better
than they did on a WinDOS computer. They ran faster and crashed less.
Microsoft's response to this threat was to create a continually changing API
that IBM had to incorporate, so its support of Windows programs always lagged
the "real thing." I can only imagine what the two could have created had they
actually cooperated instead of playing this game for all of that time.
We all know who eventually won this race, thanks to the facts that came to
light during the United States v. Microsoft anti-trust suit. IBM's PC division
was taking a hit on the price it paid for Windows to load on the PCs and
ThinkPads it was shipping because it was shipping OS/2 as well. Microsoft just
wasn't interested in that other OS getting out in any form, so it used its best
weapon, and, well, you know how the story ends.
Moore's Law Kicks In
Once IBM officially put the nail in the coffin of
OS/2, it found itself once again without a viable OS for its PCs, and it was
once again a customer of Microsoft's. Things were OK, though. The other
platforms that IBM owned exclusively were doing fine, thank you. For the
customer space that IBM traditionally "owned," its pSeries, iSeries, and zSeries
were earning well. Then a funny thing happened: Moore's law started to kick in,
and processor speeds climbed, memory prices dropped, and disk drives began to
reach incredible speeds with ever-increasing capacities. The tasks that earlier
required IBM's bigger iron could now be done with the relatively inexpensive
Intel hardware. More and more of IBM's customers started moving workload onto
that platform, straight into the arms of Microsoft. IBM was once again in the
unenviable position of being a hardware supplier—but this time, selling
equipment that had a minuscule profit margin. While it was doing fairly well in
the support and services market, the fact remained that its main competitor in
that space not only provided services and support, but did so with first-hand
knowledge of the product. This was not a good position to be in, by any stretch
of the imagination. Something had to be done.
Enter the Penguin
I don't want to infer that IBM's fascination with
Linux is a recent phenomenon, only that its public love-fest is. IBMers have
been courting the penguin for almost a decade. I know this because of some
discussions I had with Don Denoncourt back in 1998. I was taking a course about
Java from Don in Atlantic City. We were supposed to take laptop computers to the
course, and mine, naturally, was running Linux. While he routinely rebooted his
laptop computer at lunchtime in an attempt to prevent embarrassing lockups
during his presentation, I only booted mine when I entered the room in the
morning. He and I struck up a conversation about Linux, and I'm proud to take
credit for turning him onto the OS. But I digress.... Soon after our
association, I got a call from him during which he pointed out a story about an
IBMer getting Linux to run on a mainframe computer. He wasn't sure why one would
want to do it, but I was. I knew that the mainframes could be partitioned into
multiple systems, and we mulled over the possibilities of creating many
instances of Linux on a single box. It wasn't too long afterward that he called
again, this time pointing out a story in which a company did just that. I don't
remember which company, and it isn't really important. The point is, IBM was
dabbling in the Linux arena in the late '90s, when Linux was barely an
adolescent in the computing world. Fast forward to today, and you can see that
what may have been a skunk-works project within IBM has become a key point in
IBM's computing strategy. Why is that?
Shrinking Market Share
If you want to know what kind of an impact a
competitor's product is having on Microsoft, you need only pull out of your desk
your trusty FUD-ometer and point it in the direction of Redmond. The higher it
registers, the more likely that MS is threatened by the product. In the case of
Linux, the FUD-ometer has been off the scale. We've been treated to an
incredible litany of FUD from the Washington state giant. We have gone from
"Linux is no threat" to "Linux is violating our patents." You know, then, that
Linux is starting to hurt right where it counts: market share and the bottom
line.
I call Microsoft's latest round of vitriol FUD because it's totally unlikely
that Microsoft would ever actually go after anyone for these alleged violations;
doing so would require them to disclose what patents are supposed to be
infringed on. As I said in an earlier "Linux Letter" column, they wouldn't want
to do that. It hasn't worked for SCO, and it won't work for them either.
Besides, I don't think mutually assured destruction is what they have in mind.
No, the only reason they're making these statements is to muddy the waters a
bit, hoping to dissuade an overly cautious IT manager from implementing a Linux
solution. That, and to get some corporations to roll over and pay protection
money. Companies guilty of that will never see one dime of my company's
money.
Now look at IBM's position: they have at their disposal a high-quality
operating system that they don't have to take full responsibility for.
Maintaining an operating system is an expensive proposition, and maintaining one
that's proprietary for proprietary hardware is risky since both have to sell
well to recover the investments. By embracing an operating system that can run
on any of its hardware platforms and that has the added benefit of requiring
them to maintain only certain pieces, they have put themselves into a superb
spot. As a customer, I may not be able to justify the cost of an i5 for a
particular purpose, but if I can use the excess capacity of the smallest i5 to
run an instance of Linux, I may find the bean counters more amenable. On a
larger scale, I may not be able to justify a zSeries for the corporation, unless
I'm going to replace the thousand Intel boxes I have running Linux with one
Z-box.
Besides the quality of the Linux code, look at the great publicity that IBM
gets for free. They're now seen as a "hip" corporation, even by the youngest
computer science/IT graduates. That hasn't happened for a long time, since most
college grads are now being force-fed the MS Kool-Aid in school. Open-source is
getting cool in colleges, and by extension, IBM is getting cool, too.
See what I'm getting at? IBM is now back in the driver's seat. They can now
supply hardware that handles the mainstream workloads that Linux does so well,
as well as clean up in the niches where their other platforms make sense.
That they can do all of this with an OS that's giving heartburn to arguably
the biggest pain in their corporate rear end is just icing on the cake.
A Golden Anniversary?
So what does the future hold for the IBM and Linux
relationship? Will they have a golden anniversary, or will this marriage end in
divorce as well? That's a good question, and while I can't foretell the future,
I can give an educated guess. To do so, you need to look at IBM's recent
behavior.
IBM has been a superb member not only of the Linux community, but the entire
open-source community as well. Actions speak louder than words, and IBM has been
donating much time, intellectual property, and, yes, patents to the community. A
simple Google search for "IBM and Open Source" will reveal contributions that
you may not even know about. IBM has spent an incredible amount fighting the
farce that is the SCO lawsuit, further demonstrating their commitment to Linux.
Still skeptical? You'll have to admit that Java skills are in big demand.
Consider that IBM made an early commitment to the Java language and has been an
incredible participant in that community. I would argue that Java wouldn't have
gotten as far as it has without the legitimacy given to it by IBM's support on
its various platforms. Would Java skills be so valuable had IBM not supported
it? I think not. IBM has been at least as fervent, if not more so, about Linux.
So I only see good things coming there.
I've read a lot of comments both pro and con from people about IBM and Linux.
Many feel as though their favorite platform has been ignored as IBM's attention
has been diverted. I look at it this way: I love the i5, and I want it to
survive. If it takes Linux running on the platform for that to occur, I have no
problem with it. We have all been saying how great the i5 is as an integrating
platform. IBM's support for Linux on the i5 just supports our argument. IBM has
embraced Linux for what I think will be the long haul. Embrace it yourself if
you want to be in this game for the long haul as well!
Barry L. Kline is a consultant and has been
developing software on various DEC and IBM midrange platforms for over 24 years.
Barry discovered Linux back in the days when it was necessary to download
diskette images and source code from the Internet. Since then, he has installed
Linux on hundreds of machines, where it functions as servers and workstations in
iSeries and Windows networks. He co-authored the book Understanding Linux Web
Hosting with Don Denoncourt. Barry can be reached
at
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