The GS1 Item Alignment initiative via the GDSN now includes foodservice and healthcare and is rapidly advancing worldwide.
Written by Jeff Holzman
This article provides an update on the status of GS1 standards-based Item Alignment via the Global Data Synchronization Network (GDSN). A lot has changed in the last two years. GS1 US has a new CEO, Bob Carpenter, who is devoted to the advancement of GS1's core mission in the United States. I believe that having a senior executive who is fully committed to advancing the standards-based initiatives in the U.S. and improving commerce for GS1 community members is a good structural change. Further, it is my opinion that GS1 has found a quality individual—experienced, hard-working, and well-educated—to fill the organization's most important leadership role. I spent some time speaking with Bob Carpenter, as well as some of his key executives. What I learned is detailed below.
Every business—large or small—faces multiple marketplace challenges. They come from increasing competition and customer churn and from productivity and profitability concerns. Overwhelming, you're being asked to find and deliver new value at every turn. And you expect information and technology to deliver cost-effective value.