As a small company, how do we get value out of big data?
Written by Steve Pitcher
Big data. The tech world news surrounding big data is dominated by what the larger players are doing. They of course are flagship examples for big savings and big revenue.
A great example of a company using big data would be Kroger. The average return rate for coupons is 3.7 percent, according to the Direct Marketing Association. Kroger does 71 percent. They target each customer individually and market to them as such as part of a quarterly coupon mailer: