While most media attention is focused on IBM Watson's use in areas such as medicine, law, and weather forecasting, it's less well known how it can help even an SMB with marketing challenges.
Written by John Ghrist
The bedrock of a commercial relationship is the basic interaction between buyer and seller. A frequent goal of analyzing business data is to sustain and improve that basic relationship by learning how to anticipate what a customer might want in the future based on what their actions have been in the past. The daunting part is that there can be a lot of data to analyze to meet that goal, and the data to analyze is expanding almost exponentially on a daily basis.