E-commerce: Getting There Quickly

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We’ve all seen those books for idiots (e.g., The Complete Idiot’s Guide to Creating an HTML Web Page and The Complete Idiot’s Guide to Windows 98). What we haven’t seen yet is The Complete Idiot’s Guide to E-commerce. If there were one, its main focus would most likely be the plethora of Internet companies out there that want to be your turnkey e- commerce hosting provider. A quick search of the Internet for e-commerce hosting turns up thousands and thousands of hits. It’s amazing the number of companies that want a piece of this multibillion-dollar business. Because there are so many choices, I thought it’d be a good idea to take a look at a few of the more popular turnkey e-commerce solutions available and point out some of their major features. Hopefully, this will make your selection of an e-commerce provider a little bit easier.


A Familiar Experience


The first thing you notice when you begin looking at turnkey e-commerce solutions is that they are all pretty much alike in functionality. That is, users make their way to the online store’s home page and are presented with the company’s logo and possibly some items the company wishes to highlight. From there, users can begin their online shopping experience. Searching for items, bringing up a product list, viewing an item’s description, adding an item to a shopping cart, viewing the contents of a shopping cart, checking out
(i.e., paying for purchases), and viewing account status can all be accomplished from a standard e-commerce site.

Since the basic e-commerce service offerings are pretty much the same, you’re left deciding which features are going to be most useful for your business. Here are some questions you might want to consider before choosing an e-commerce provider:

• How long has the company been in the business of providing this service?

• What kind of technical support can you expect when you experience problems?

• Will the provider help you advertise your goods and services?

• How much space on the provider’s server will you have to store your product information and transactions?

• Will the provider host your images, or will you need a separate server for this?

• Does the provider help you process payments, or is this your responsibility?

• What kind of security is available to protect private customer information, such as credit card transactions?

• What is it going to cost you?

These are just a few of the questions you should be asking potential turnkey e- commerce service providers. As you begin to research the various solutions available to you, you’ll probably think of more. Let’s begin that research by taking a look at just a few of the many turnkey e-commerce solutions available to you.


If you’re looking for an extremely low-cost solution to get your e-commerce business up and running, check out This site is devoted to providing you with an online store for absolutely no money. makes its money by advertising on your e-commerce store. That is, contracts with advertisers that buy banner ads, which are placed on your online store’s Web pages. The more online stores that signs up, the more space they have to post advertisements, and this results in more advertising dollars for them. provides you, the seller, with all the software and services you need to easily put your products on the Web. Here’s a short list of the freebies you get when you sign up with

• Internet store hosting

• Image hosting

• Secure shopping cart

• Internet Store Builder

• Unlimited store catalog size

• Shipping calculator

• Tax calculator

• Technical support

Signing up with is as simple as visiting its Web site and filling out a couple of online forms. From there, you are taken through a comprehensive tutorial on setting up your online store using’s Store Builder software. This unique package takes all the work out of setting up an online store and makes the whole process fun and simple. In other words, you don’t have to have a lot of technical savvy to put together your online store.

Every online store needs to have its own domain name for customers to link to it. Most e-commerce providers assist you in obtaining this name from a domain name registration service. avoids this hassle and expense by letting you choose a unique store name, which is appended to’s URL. So let’s say

your store name is Wallabies. Your customers would find your online store by typing in A store named Snailtails would have a store on with a URL of www. While this is certainly easier and less expensive than going through the domain name registration process, it does pose a problem for those companies that wish to have a unique dot-com name. Another downside is that credit card payment information must be downloaded to your personal PC and processed either manually or, if you have a merchant account, through an online provider. does not assist you with this service.


Mal’s e-commerce


Mal’s e-commerce is another great—and free—turnkey e-commerce solution. Here you will find an extensive online tutorial for using an e-commerce provider. By reviewing the tutorial before you get started, you can learn more about e-commerce than you ever thought you needed to know. Although you, as the seller, are responsible for building the various HTML links, which are stored on a server other than Mal’s, for products in your online store, Mal’s provides an easy-to-follow set of instructions for adding your product item numbers, quantity, and prices. Also available at Mal’s is an online FAQ page with a very good discussion, among other things, on the relative merits of using, or not using, security verification tools. These tools can help you to ensure that the prices for items your customers order are what they’re supposed to be and that someone hasn’t been messing around with your site. Some of the other sites let you discover the pitfalls of security the hard way: through experience!

Mal’s also offers support for currencies other than the U.S. dollar, including the new EURO. However, if folks in, say, Belgium can’t read what’s on your store because it’s in English, they’re not likely to buy anything. Mal’s provides support for up to 13 languages. Mal’s also offers limited advertising support and an online user forum to help you get the most out of your e-commerce experience. Mal’s does not let you upload images of your products, although it does let you provide links to those images on another server by adding the links to the online store’s HTML.

Although the initial online store is free, Mal’s also offers a “premium” service for a nominal fee. One of the best features of the premium service is the capability to interface your store with the online credit card payment companies, such as CyberCash, Authorize.Net, and Cardservice Hacom. This will let you process customer credit card payments directly, instead of having to download the credit card information to your own computer and process it manually.


Prodigy Business Solutions


Prodigy Business Solutions is a well-established name in the world of online communications. In June of 1999, Prodigy joined the e-commerce bandwagon and created a set of turnkey e-commerce solutions that pretty much fit businesses of any size. Prodigy has divided its services into three packages: Starter Class, Business Class, and Enterprise Class. Although these packages share many of the same features, the Business and Enterprise packages probably hold the most appeal for the majority of users.

While some e-commerce providers base their fees on the amount of server space you use, Prodigy chose not to do it that way. Prodigy provides as much server disk space as you’ll need to support the features of your chosen class. For example, the Business Class package allows you to have an online catalog that supports up to 100 items. This means that Prodigy will allocate enough storage space on their servers for all of your images and descriptions for those 100 items. The cost for this is built into the monthly maintenance fee. If you chose the Enterprise Class package, which lets you have an online catalog with up to 1,000 items, you’d have a corresponding amount of disk space on their server.

The following are some of the features available to you with Prodigy’s e-commerce solution:

• SiteBuilder Wizard. This is an easy-to-use method for nontechies to get their e-commerce sites up and running in minutes. (See Figure 1.)

• Web-based back-office administration. This lets you manage your site and track activity, among other things.

• Optional domain name registration services.

• Tax and shipping calculations.

• Many reporting tools. These allow you to easily track sales.

• Internet Merchant Account. This is available on the Business Class and Enterprise Class packages to allow online credit card transactions.

Unlike some of the other e-commerce sights mentioned in this article, Prodigy’s e- commerce solutions are not free. Each solution has a monthly maintenance fee. Why, then, should you subscribe to an online e-commerce provider that charges a monthly maintenance fee when there are so many free providers out there? How about stability? Prodigy, as a company, has been around for a long time and has a strong likelihood of continuing to be around far into the future. I couldn’t say that with any confidence about some of the other companies out there. This isn’t any kind of slight against those companies. It’s just that Prodigy already has a proven track record. Does anybody remember how many startup independent software vendors have come and gone over the last few years? Prodigy has the stability and longevity you may be looking for if you have long-term goals for your e- commerce store.


ACTWD Site Hosting


ACTWD Site Hosting is a turnkey e-commerce provider that reaches for a distinction in service by providing one-on-one support for its clients. That is, each online store is assigned a personalized technology support team to help its clients get online and resolve technical issues and to help them with any specific custom programming requirements and domain name registration issues. For a client with no technical experience or no time to spend implementing this relatively new technology of e-commerce, a complete turnkey solution like this goes over very well. ACTWD has been in the business of e-commerce solutions since 1997 and has a lot of experience in this particular Web discipline. ACTWD also supports clients around the world, so support for foreign languages and other currencies won’t be a problem. Like most of the fee-based services, ACTWD provides a given set of features, which gets progressively more expensive as more features are added.


Other E-commerce Providers


There are literally hundreds of companies offering to host your e-commerce Web site, each with something unique to offer. Before you make a decision, you should check out as many as you can. Here are some others that are worth mentioning:

• Affinity Hosting charges a monthly fee based on how much disk space you use.

• Cyberjoint Systems is a low-cost, few-frills, fee-based e-commerce and Web hosting site.

• WebHosting.Com is a tier- and fee-based e-commerce provider that offers many services comparable to Prodigy, including a real-time online credit-card-transaction-processing system.

• is a fairly comprehensive e-commerce solution that just might fit the bill for small to midsized online businesses. (See Figure 2.)

• Virtualis is a turnkey e-commerce solution that offers programs to fit most online store requirements.




While using a turnkey e-commerce provider is a great way to get your e-business up and running in a hurry, you may want to consider what you’ll be missing out on by not doing it on your own. With a custom-designed package that you write in-house or perhaps commission to have written for you, you can personalize your e-business and mine it for information in ways that just aren’t available for you with a turnkey solution. For example, a custom solution that you host on your own site can allow you to sell advertising banners. In fact, that’s pretty much how the free providers make their money. This is revenue you will be missing out on if you let someone else host your service for you. Also, by hosting the site yourself, you will have access to all the demographic information of your Web visitors. A smart site administrator can take this information, catalogue and index it, and then use it to personalize advertising to the user. That would also make selling advertising space to vendors much easier as they can then target their ads to the audience that will be most interested in then.


WebSphere Commerce Suite for AS/400


If you decide to develop your own e-commerce site, yet still want an easy-to-implement solution, then check out IBM’s WebSphere Commerce Suite. This feature-rich development package runs right on your AS/400, letting you get the most out of your midrange IT investment. WebSphere lets you very rapidly develop custom e-commerce solutions without the necessity of having to learn how to program!

WebSphere Commerce Suite comes in two flavors, Start and Pro. The Start edition contains most of the features you’ll need to get your e-commerce site up and running in a hurry, such as a Store Creation Wizard and the WebSphere Payment server for secure Internet payments. The Pro edition contains those “extras,” such as support for Enterprise JavaBeans, DB2, and UDB, that let you get the absolute most out of your e-commerce Web site by interfacing your e-commerce data with the rest of your AS/400 data. Imagine tying Internet transactions from your e-commerce site directly into your general ledger database on your AS/400. That’s just one example of the kinds of information integration you’d lose access to by going with a completely turnkey solution. You can easily figure out what else you’d be losing out on by not doing it yourself. WebSphere is the kind of tool that will grow with your business. As your needs and skills improve, WebSphere will right there with you.


Start Looking!


There are many e-commerce turnkey solutions out there. What you have to do now is hop onto the Web and start searching. As you begin researching turnkey e-commerce solutions, you’re going to find that getting your e-commerce site up and running quickly is not the problem. It’s choosing which provider or do-it-yourself solution is best for your needs that will be the real challenge.


References and Related Materials


• ACTWD Site Hosting:

• Cyberjoint Systems: Web_Hosting/Web_hosting.html
• IBM WebSphere Commerce Suite:
• Mal’s e-commerce:
• Prodigy Business Solutions: prodigybusiness. com/content/services/ecom_index.html
• Virtualis:
• WebHosting.Com: e_Webhost/e_Webhost.htm


E-_commerce-_Getting_There_Quickly06-00.png 397x286


Figure 1: Using Prodigy's SiteBuilder Wizard, you can quickly build an online store.


E-_commerce-_Getting_There_Quickly06-01.png 397x284


Figure 2: is just one of the thousands of turnkey e-commerce providers available to you.

Shannon O'Donnell
Shannon O'Donnell has held a variety of positions, most of them as a consultant, in dozens of industries. This breadth of experience gives him insight into multiple aspects of how the AS/400 is used in the real world. Shannon continues to work as a consultant. He is an IBM Certified Professional--AS/400 RPG Programmer and the author of an industry-leading certification test for RPG IV programmers available from


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    SB PowerTech WC GenericIn this session, IBM i security expert Robin Tatam provides a quick recap of IBM i security basics and guides you through some advanced cybersecurity techniques that can help you take data protection to the next level. Robin will cover:

    • Reducing the risk posed by special authorities
    • Establishing object-level security
    • Overseeing user actions and data access

    Don't miss this chance to take your knowledge of IBM i security beyond the basics.



  • 5 IBM i Security Quick Wins

    SB PowerTech WC GenericIn today’s threat landscape, upper management is laser-focused on cybersecurity. You need to make progress in securing your systems—and make it fast.
    There’s no shortage of actions you could take, but what tactics will actually deliver the results you need? And how can you find a security strategy that fits your budget and time constraints?
    Join top IBM i security expert Robin Tatam as he outlines the five fastest and most impactful changes you can make to strengthen IBM i security this year.
    Your system didn’t become unsecure overnight and you won’t be able to turn it around overnight either. But quick wins are possible with IBM i security, and Robin Tatam will show you how to achieve them.

  • How to Meet the Newest Encryption Requirements on IBM i

    SB PowerTech WC GenericA growing number of compliance mandates require sensitive data to be encrypted. But what kind of encryption solution will satisfy an auditor and how can you implement encryption on IBM i? Watch this on-demand webinar to find out how to meet today’s most common encryption requirements on IBM i. You’ll also learn:

    • Why disk encryption isn’t enough
    • What sets strong encryption apart from other solutions
    • Important considerations before implementing encryption



  • Security Bulletin: Malware Infection Discovered on IBM i Server!

    SB PowerTech WC GenericMalicious programs can bring entire businesses to their knees—and IBM i shops are not immune. It’s critical to grasp the true impact malware can have on IBM i and the network that connects to it. Attend this webinar to gain a thorough understanding of the relationships between:

    • Viruses, native objects, and the integrated file system (IFS)
    • Power Systems and Windows-based viruses and malware
    • PC-based anti-virus scanning versus native IBM i scanning

    There are a number of ways you can minimize your exposure to viruses. IBM i security expert Sandi Moore explains the facts, including how to ensure you're fully protected and compliant with regulations such as PCI.



  • Fight Cyber Threats with IBM i Encryption

    SB PowerTech WC GenericCyber attacks often target mission-critical servers, and those attack strategies are constantly changing. To stay on top of these threats, your cybersecurity strategies must evolve, too. In this session, IBM i security expert Robin Tatam provides a quick recap of IBM i security basics and guides you through some advanced cybersecurity techniques that can help you take data protection to the next level. Robin will cover:

    • Reducing the risk posed by special authorities
    • Establishing object-level security
    • Overseeing user actions and data access




  • 10 Practical IBM i Security Tips for Surviving Covid-19 and Working From Home

    SB PowerTech WC GenericNow that many organizations have moved to a work from home model, security concerns have risen.

    During this session Carol Woodbury will discuss the issues that the world is currently seeing such as increased malware attacks and then provide practical actions you can take to both monitor and protect your IBM i during this challenging time.


  • How to Transfer IBM i Data to Microsoft Excel

    SB_HelpSystems_WC_Generic3 easy ways to get IBM i data into Excel every time
    There’s an easy, more reliable way to import your IBM i data to Excel? It’s called Sequel. During this webinar, our data access experts demonstrate how you can simplify the process of getting data from multiple sources—including Db2 for i—into Excel. Watch to learn how to:

    • Download your IBM i data to Excel in a single step
    • Deliver data to business users in Excel via email or a scheduled job
    • Access IBM i data directly using the Excel add-in in Sequel

    Make 2020 the year you finally see your data clearly, quickly, and securely. Start by giving business users the ability to access crucial business data from IBM i the way they want it—in Microsoft Excel.



  • HA Alternatives: MIMIX Is Not Your Only Option on IBM i

    SB_HelpSystems_WC_GenericIn this recorded webinar, our experts introduce you to the new HA transition technology available with our Robot HA software. You’ll learn how to:

    • Transition your rules from MIMIX (if you’re happy with them)
    • Simplify your day-to-day activities around high availability
    • Gain back time in your work week
    • Make your CEO happy about reducing IT costs

    Don’t stick with a legacy high availability solution that makes you uncomfortable when transitioning to something better can be simple, safe, and cost-effective.



  • Node Webinar Series Pt. 1: The World of Node.js on IBM i

    SB Profound WC GenericHave you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application.
    Part 1 will teach you what Node.js is, why it's a great option for IBM i shops, and how to take advantage of the ecosystem surrounding Node.
    In addition to background information, our Director of Product Development Scott Klement will demonstrate applications that take advantage of the Node Package Manager (npm).
    Watch Now.

  • The Biggest Mistakes in IBM i Security

    SB Profound WC Generic The Biggest Mistakes in IBM i Security
    Here’s the harsh reality: cybersecurity pros have to get their jobs right every single day, while an attacker only has to succeed once to do incredible damage.
    Whether that’s thousands of exposed records, millions of dollars in fines and legal fees, or diminished share value, it’s easy to judge organizations that fall victim. IBM i enjoys an enviable reputation for security, but no system is impervious to mistakes.
    Join this webinar to learn about the biggest errors made when securing a Power Systems server.
    This knowledge is critical for ensuring integrity of your application data and preventing you from becoming the next Equifax. It’s also essential for complying with all formal regulations, including SOX, PCI, GDPR, and HIPAA
    Watch Now.

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  • Backup and Recovery on IBM i: Your Strategy for the Unexpected

    SB HelpSystems SC 5413Robot automates the routine tasks of iSeries backup and recovery, saving you time and money and making the process safer and more reliable. Automate your backups with the Robot Backup and Recovery Solution. Key features include:
    - Simplified backup procedures
    - Easy data encryption
    - Save media management
    - Guided restoration
    - Seamless product integration
    Make sure your data survives when catastrophe hits. Try the Robot Backup and Recovery Solution FREE for 30 days.

  • Manage IBM i Messages by Exception with Robot

    SB HelpSystems SC 5413Managing messages on your IBM i can be more than a full-time job if you have to do it manually. How can you be sure you won’t miss important system events?
    Automate your message center with the Robot Message Management Solution. Key features include:
    - Automated message management
    - Tailored notifications and automatic escalation
    - System-wide control of your IBM i partitions
    - Two-way system notifications from your mobile device
    - Seamless product integration
    Try the Robot Message Management Solution FREE for 30 days.

  • Easiest Way to Save Money? Stop Printing IBM i Reports

    SB HelpSystems SC 5413Robot automates report bursting, distribution, bundling, and archiving, and offers secure, selective online report viewing.
    Manage your reports with the Robot Report Management Solution. Key features include:

    - Automated report distribution
    - View online without delay
    - Browser interface to make notes
    - Custom retention capabilities
    - Seamless product integration
    Rerun another report? Never again. Try the Robot Report Management Solution FREE for 30 days.

  • Hassle-Free IBM i Operations around the Clock

    SB HelpSystems SC 5413For over 30 years, Robot has been a leader in systems management for IBM i.
    Manage your job schedule with the Robot Job Scheduling Solution. Key features include:
    - Automated batch, interactive, and cross-platform scheduling
    - Event-driven dependency processing
    - Centralized monitoring and reporting
    - Audit log and ready-to-use reports
    - Seamless product integration
    Scale your software, not your staff. Try the Robot Job Scheduling Solution FREE for 30 days.

  • ACO MONITOR Manages your IBM i 24/7 and Notifies You When Your IBM i Needs Assistance!

    SB DDL Systems 5429More than a paging system - ACO MONITOR is a complete systems management solution for your Power Systems running IBM i. ACO MONITOR manages your Power System 24/7, uses advanced technology (like two-way messaging) to notify on-duty support personnel, and responds to complex problems before they reach critical status.

    ACO MONITOR is proven technology and is capable of processing thousands of mission-critical events daily. The software is pre-configured, easy to install, scalable, and greatly improves data center efficiency.