IMHO: What Will It Take to Turn the System i Around?
I do agree that IBM's Marketing has, at best, played a reactive role; where as Microsoft is busy proactively getting their hooks in developers by the millions by giving away a "starter" version of the entire Visual Studio suite. And while the traditional Windows developer has always been able to code "in a vaccuum", the appearance of any inferior (i.e. Source-Safe) tool to facilitate development teamwork appears as a "God-send", no matter how rediculously simple the tool may be compared to some of the very mature team development platforms from IBM. Time and time again though, history has shown us that it is not the superiority of a product that wins in the market place, but it is the superiority of the marketing and catering to the masses that help us to understand why an inferior product is better for us. Spending time in my career in virtually every technical position and 6 years of directorship in highly dynamic environments, I have seen technologies come and go. Many deservedly were relegated to the vast waste land of packages that followed the "good idea, bad implementation" model. Taking a peek at history at the other products, you can ask: How was Michael Dell and his dream of competing with IBM able to become the #1 computer company? How was Bill with his MS-DOS able to squash DR DOS? How was Bill with Windows 3.x and 95 able to kill OS/2? What happened to Lotus Notes and Domino? In each of these cases, marketing and the target audience made all of the difference. Microsoft went after the masses with its "Model T" version of everything. While IBM tried to sell superior PS/2 computers to everyone for everything, a typical end-user would not be affected by the additional features of the PS/2, so paying half price for a generic knock off and eventually Dells was a no brainer. MS-DOS.....pure marketing in 1994.....as Microsoft made use of trade magazines and "leaking" inside info on the vaporous DOS 7 product to get people to hold off on bying DR DOS (DR DOS was multitasking when multitasking wasn't cool). MS DOS 7 was never released as a stand-alone product. It was the core of Windows 95 which started selling in August 1995. OS/2 and the Lotus products both followed the PS/2 fate of being "too superior" (i.e. too expensive) for the masses. Sadly, I see the same thing happening with the iSeries and DB/2. Dot Netters will tell you how cool SQL 2005 is with its CLR support. IBM's DB2 for Windows was doing this in 2003. Had I been IBM, my commercials would have had a blast with that. And the iSeries, while it does not support the .Net CLR, all database applications have always had access to every iSeries system resource since the beginning. Now, it's nearly two decades later, and IBM still hasn't seen the light. Young developers and users grow up into the next generation of managers and adults that make the decisions about which computers and software to buy. And I am not sure which IBM chief(s) has directed these strategies of the past, but I am sure that he/she is paid too much. What lessons can be learned here: 1. Marketing is nothing more than cosmetic makeup for a company. It's marketing's role to highlight the strengths and hide the weaknesses. Score Microsoft 1, IBM 0 2. Small companies grow into larger companies. Small SQL servers grow into big SQL servers. Small companies can afford a $2500 Dell server and $4000 worth of software licenses. Score Microsoft 2, IBM 0 3. Young developers (hobbyists and students) don't have much money. They do what they can afford. These developers grow into adults and development managers with money to spend. Then, they do what they can afford and what they know. Microsoft 3, IBM 0 4. You don't drive a Grayhound bus to take one person to the grocery store, and you don't take a caravan of 20 cars to haul 50 people across country at one time. With this analogy, I am purely baffled at how people can even begin to compare Windows with the iSeries.!?!?!? YOU'RE TALKING GRAYHOUNDS AND BMW's!!!! Oh yea, IBM's marketing let us do it. Microsoft 4, IBM 0 At best, IBM should fire anyone in their marketing management structure. If the decision were mine, I would probably sue them as well for pure incompetence.
I do agree that IBM's Marketing has, at best, played a reactive role; where as Microsoft is busy proactively getting their hooks in developers by the millions by giving away a "starter" version of the entire Visual Studio suite. And while the traditional Windows developer has always been able to code "in a vaccuum", the appearance of any inferior (i.e. Source-Safe) tool to facilitate development teamwork appears as a "God-send", no matter how rediculously simple the tool may be compared to some of the very mature team development platforms from IBM. Time and time again though, history has shown us that it is not the superiority of a product that wins in the market place, but it is the superiority of the marketing and catering to the masses that help us to understand why an inferior product is better for us. Spending time in my career in virtually every technical position and 6 years of directorship in highly dynamic environments, I have seen technologies come and go. Many deservedly were relegated to the vast waste land of packages that followed the "good idea, bad implementation" model. Taking a peek at history at the other products, you can ask: How was Michael Dell and his dream of competing with IBM able to become the #1 computer company? How was Bill with his MS-DOS able to squash DR DOS? How was Bill with Windows 3.x and 95 able to kill OS/2? What happened to Lotus Notes and Domino? In each of these cases, marketing and the target audience made all of the difference. Microsoft went after the masses with its "Model T" version of everything. While IBM tried to sell superior PS/2 computers to everyone for everything, a typical end-user would not be affected by the additional features of the PS/2, so paying half price for a generic knock off and eventually Dells was a no brainer. MS-DOS.....pure marketing in 1994.....as Microsoft made use of trade magazines and "leaking" inside info on the vaporous DOS 7 product to get people to hold off on bying DR DOS (DR DOS was multitasking when multitasking wasn't cool). MS DOS 7 was never released as a stand-alone product. It was the core of Windows 95 which started selling in August 1995. OS/2 and the Lotus products both followed the PS/2 fate of being "too superior" (i.e. too expensive) for the masses. Sadly, I see the same thing happening with the iSeries and DB/2. Dot Netters will tell you how cool SQL 2005 is with its CLR support. IBM's DB2 for Windows was doing this in 2003. Had I been IBM, my commercials would have had a blast with that. And the iSeries, while it does not support the .Net CLR, all database applications have always had access to every iSeries system resource since the beginning. Now, it's nearly two decades later, and IBM still hasn't seen the light. Young developers and users grow up into the next generation of managers and adults that make the decisions about which computers and software to buy. And I am not sure which IBM chief(s) has directed these strategies of the past, but I am sure that he/she is paid too much. What lessons can be learned here: 1. Marketing is nothing more than cosmetic makeup for a company. It's marketing's role to highlight the strengths and hide the weaknesses. Score Microsoft 1, IBM 0 2. Small companies grow into larger companies. Small SQL servers grow into big SQL servers. Small companies can afford a $2500 Dell server and $4000 worth of software licenses. Score Microsoft 2, IBM 0 3. Young developers (hobbyists and students) don't have much money. They do what they can afford. These developers grow into adults and development managers with money to spend. Then, they do what they can afford and what they know. Microsoft 3, IBM 0 4. You don't drive a Grayhound bus to take one person to the grocery store, and you don't take a caravan of 20 cars to haul 50 people across country at one time. With this analogy, I am purely baffled at how people can even begin to compare Windows with the iSeries.!?!?!? YOU'RE TALKING GRAYHOUNDS AND BMW's!!!! Oh yea, IBM's marketing let us do it. Microsoft 4, IBM 0 At best, IBM should fire anyone in their marketing management structure. If the decision were mine, I would probably sue them as well for pure incompetence.
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