The breakthrough new multi-tenant programming language and platform, that will deliver the future of business applications. Apex will empower customers, partners and developers with the same language and platform that have allowed salesforce.com to build its industry-leading on-demand service. Apex code and applications will run on salesforce.com's service, freeing businesses for the first time from the burden of buying and deploying complex software infrastructure. With complete freedom to innovate, the ecosystem can create and run any application on demand with the security, reliability, upgradeability, and ease-of-use for which salesforce.com is best known. With Apex applications available through the AppExchange, customers will benefit from unprecedented choice and freedom across all types of business applications.