If you think it's a fad, don't bet your job or your company on it.
Written by Bill Rice
If you watched the movie The Social Network, there was a story that was even bigger than the one about Mark Zuckerberg's entrepreneurial success, his jilted partner, his legal problems, and his self-absorbed personality. It was about how the Internet and basic social needs collided head-on and went mainstream. Since the advent of Facebook in 2005, the way humans compete for inclusion and validation in their social circles has been transformed forever.