Sugar CE is a great tool for developers and end users who understand the value of automation software but lack the resources to jump in whole hog on a large commercial project.
Written by Martin Schneider
Many small and mid-sized businesses can benefit from customer relationship management (CRM) software. However, every business has unique processes and data points in their key sales, marketing, and support operations that make it difficult or expensive to purchase and deploy proprietary CRM tools.
In addition, many proprietary or SaaS CRM systems lack the ability for internal developers to take the software and make deep customizations or integrations—either as a test of the system or for production usage. Or these systems require significant up-front investment to do so.