Businesses shouldn't be locking down social networking as a matter of principle. They should be embracing it and squeezing every opportunity out of it on a case-by-case basis.
Written by Steven C. Pitcher
So what really is social networking?
"Social networking" is one of those buzzwords that can mean a lot of different things. Wikipedia, which is an online, collaboration-based encyclopedia (for those who aren't aware or perhaps need a reminder in light of this article), defines a social network as a social structure "made up of individuals (or organizations) called 'nodes,' which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige."