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IBM Watson Campaign Automation delivers updated editions that offer higher volumes and additional functionality

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IBM Watson Campaign Automation delivers exceptional experiences for organizations across the buyer journey with AI-powered marketing automation. It is a cloud service-based digital marketing automation platform that puts the power of data insights into the hands of the marketer to help design smarter campaigns across channels.

To simplify the buying process and deliver added value, Watson™ Campaign Automation delivers updates to the following editions and associated services offerings:

  • IBM Watson Campaign Automation Essentials Edition
  • IBM Watson Campaign Automation Essentials B2B Edition
  • IBM Watson Campaign Automation Standard Edition
  • IBM Watson Campaign Automation Standard B2B Edition
  • IBM Watson Campaign Automation Premium Edition
  • IBM Watson Campaign Automation Premium B2B Edition

Highlights of edition updates:

  • Marketing Interactions, a metric, now include Social Audiences Contact Events and Email Insights Open Events to encompass all campaign and analysis events in a single entitlement. Organizations are no longer required to purchase Social Audience Contact Events and Email Insights Open Events separately.
  • Additional volumes for Marketing Interaction are still available for purchase to supplement the base volume included in any edition.
  • All editions now include CRM Integration.
  • Watson Campaign Automation Premium Edition and Watson Campaign Automation Premium B2B Edition now include Multifactor Authentication, Duplicate Message Send, and Transact functionality.
  • Watson Campaign Automation Essentials B2B Edition, Watson Campaign Automation Standard B2B Edition, and Watson Campaign Automation Premium B2B Edition now receive additional Customer Record volumes.
  • All editions relax restrictions on the number of Programs, Scoring Models, Authorized Users, and Organizations.

Existing subscribers will not be impacted or experience any service interruption as a result of the edition subscription updates. On contract renewal or upgrade, existing subscribers can migrate to new part numbers for their edition. New subscribers will use the new part numbers.

The IBM business model is built to support two principal goals: helping clients succeed in delivering business value by becoming more innovative, efficient and competitive through the use of business insight and information technology (IT) solutions; and, providing long-term value to shareholders. The business model has been developed over time through strategic investments in capabilities and technologies that have the best long-term growth and profitability prospects based on the value they deliver to clients. The company's strategy is to focus on the high-growth, high-value segments of the IT industry. The company's global capabilities include services, software, hardware, fundamental research and financing. The broad mix of businesses and capabilities are combined to provide business insight and solutions for the company's clients.

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