Due to Waning Vaccination and Safety Measures, Many Surveyed Consumers' Return to Public Life Has Been Indefinitely Delayed
According to the findings of a new global consumer study released by IBM's Institute for Business Value (IBV), respondents are feeling slightly more festive for the 2021 holiday season than they were in 2020, and are reporting higher household budget allocation for travel and local activities. However, the survey suggests COVID-19 pandemic-related concerns are hindering the return of the traditional shopping season.