Jamison RFID and CYBRA Announce CYBRA-Hawk Loss Prevention Solution

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Jamison RFID (a division of Jamison Door Company) the leading manufacturer and integrator of rugged, purpose-built RFID portals and communications enclosures, and CYBRA Corporation, the developer of award- winning MarkMagic™ Bar Code Labels, RFID Tags, Electronic Forms, and Report Writing Software and EdgeMagic® Integrated RFID Control Software, announced today the introduction of their new CYBRA-Hawk RFID-based EAS (Electronic Article Surveillance) loss prevention and inventory management solution custom designed for the special requirements of retailers.


The companies are making the announcement at the Retail Value Chain Federation (RVCF) Fall Conference in Scottsdale, AZ.


Due to the high cost of retail real estate, retailers try to put as much merchandise on display as possible. Current RFID offerings designed for warehouses are not practical in a retail environment because a distribution center dock door is a much broader read zone than a customer entrance to a mall store. Warehouse RFID solutions will pick up too many false reads if placed in a store. The CYBRA-Hawk Portal solves that problem by providing a very focused read zone in an easy to install, easy on the eyes enclosure.


CYBRA-Hawk combines CYBRA's industry leading EdgeMagic RFID Control software platform with Jamison RFID's Hawk RFID all-in-one read station to deliver an end-to-end retail solution that allows companies to track goods from the manufacturer or distribution center, to the point of sale (POS) using a single UHF RFID tag. Using the CYBRA-Hawk solution, retailers can not only prevent theft and shrink with real-time, RFID-based electronic article surveillance (EAS) technology, but also track and manage inventory at the item level across the supply chain.


"Loss prevention technology using EAS today is 40 years old, and very limited in that it can be used only to tell you if an item is leaving the store," says Monte R. Lucas, President of Jamison RFID. "RFID can merge the EAS signal with item-level serial number, SKU and price information."


With the CYBRA-Hawk solution, items are tagged at the point of manufacture and tracked across the supply chain. At the retail store level, the solution can be used to receive items, to automate inventory counts on the shelf, to prevent theft, and finally for POS check-out. The combined EAS/RFID tag eliminates manual counts and bar code scanning, while still providing high levels of security and anti-theft functionality. For small and mid-sized retailers, CYBRA-Hawk provides a cost-effective alternative to traditional EAS solutions, while also providing inventory management features that can accelerate their return on investment (ROI).


"After reading millions of tags in retail applications, we've learned that retailers need a solution that can address all of their tracking and data collection needs, including inventory management, loss prevention, and point of sale," said Sheldon Reich, Chief Solution Architect at CYBRA Corp. "With CYBRA-Hawk and our other RFID products and solutions, our retail customers can track goods at the item level across the entire supply chain."


The CYBRA-Hawk solution is available now. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it.