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Health of the AS/400

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  • Health of the AS/400

    It could very well be the opposite. Most magazines have an annual subscription rate far lower than MC. This is due to a plethora of reasons including but not limited to, the size of the circulation, and the advertising revenues that may be generated from the circulation. I may be surmizing, but perhaps the "other" mag has decided that its balance sheet only needs a subscription rate of $39. Perhaps it is trying to capture market share. Perhaps the moon's a baloon! Dave

  • #2
    Health of the AS/400

    You're right on. All of the above is the correct answer.

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    • #3
      Health of the AS/400

      Chuck, Take a closer look at that flyer. Mine says an additional membership costs $39. Chris

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      • #4
        Health of the AS/400

        Generally, I've been able to gauge the health of specific industries by the technical publications that follow that industry.
        Having said that, have you noticed how thin News/400 has become? I just received an ad for an annual subscription of only $39. Either this is a sign of a declining interest in the industry, or News/400 is just failing, or the web is eating into magazine sales, or a combination of all three.
        What do you think?
        chuck
        Opinions expressed are not necessarily those of my employer.

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        • #5
          Health of the AS/400

          I havenít read News/400 for years although I used to regard it as required, if expensive, reading. One day one of their salesmen called at our office to hawk advertising space. He promised me a yearís free subscription if I could get him in to see one of our directors regardless of whether he made a sale. No problem. Ten minutes later the salesman was on his way with one of the blackest looks on his face I have ever seen following a short and unproductive interview with the director, who emerged from his office chuckling that he didnít think I was likely to get my free subscription. Unfortunately he was correct. A dealís a deal, and because they had reneged I decided not to renew my subscription when it expired. After a few months they unsuccessfully attempted to get my business back by the simple expedient of resuming deliveries and sending invoices. A few months ago a UK version of the magazine, News/400.uk, appeared. It has one or two good articles but mostly itís pretty thin. However, by dint of being subscribed to the Newswire/400 e-zine, I suppose, I started getting free introductory copies of this. Although the introductory period expired long ago Iím still getting my free unsolicited copies. I presume that sales have been slow and giving the magazine away is the only way they can keep the circulation figures high enough to attract advertisers. DaveÖ

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