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HiT Software Will Support Latin American Data Access and Integration Market

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HiT Software Inc., an established player in the data integration and access (DIA) market, today announced multiple initiatives to meet expanding opportunities throughout Latin America.

First, three new Latin American channel partners represent HiT Software: Intersoft in Bolivia, AMM Planac Solutions in Brazil, and TecnoAV in Ecuador. Second, Alejandro Millalen, based in Santiago, Chile, joins HiT Software as sales manager for Latin America. And third, HiT Software has expanded its Web site, www.hitsw.com, to include Latin American localizations. These initiatives are a response to increased Latin American licensing of HiT Software products during 2007.

The continuing growth of the Latin American IT marketplace has created greater need for data integration and access products. HiT Software products perform real-time, bi-directional replication between all major databases (DBMoto); execute real-time, bi-directional transformations between XML and all major databases (Allora); and connect Windows and Java applications to IBM DB2 databases via .NET, OLE DB, ODBC and JDBC standards.

According to World Bank annual Global Economic Prospects report, many Latin American countries experienced more than over 5 percent annual GDP growth during 2007. HiT Software's new channel partners bring their data access and integration expertise as well as their specific knowledge of local markets to deliver HiT Software product-based solutions. The four new partners join HiT Software existing partners Data Care in Argentina and Info2000 in Chile.

The appointment of  Alejandro Millalen in Santiago ensures the highest level of channel and customer support. Millalen will be responsible throughout Latin America for working with strategic partners and system integrators to develop channel sales and marketing programs. He brings proven experience in the Latin American IT marketplace in sales, marketing, and technical positions.

The localization of the HiT Software Web site will significantly improve service to HiT Software customers and channel partners. Spanish localization is accessible immediately and Portuguese localization will be available shortly. These new localizations are available alongside Chinese, English, French, German, Italian, and Japanese. Technical support through HiT Software partners is available throughout the Latin American time zones in Spanish and Portuguese via email, Web site, and telephone.

"Our enhanced presence in Latin America will bring HiT Software's signature cost effective data integration solutions and excellent customer support to enterprises across the region," said Giacomo Lorenzin, CEO of HiT Software. "As a key team member, Alejandro will provide a critical service to our growing channel partners and to customers." Added Millalen: "HiT Software is well positioned with its products to meet the expanding need for high value IT data access and integration solutions throughout the private and government sectors of Latin America."

About HiT Software, Inc.

HiT Software is an established player in the data integration and access (DIA) market. For more than a decade, HiT Software products have been providing access to critical data, enabling data availability and offering programming-free data integration across enterprise systems. HiT Software standards-based products perform real-time, bi-directional replication between all major databases; execute real-time, bi-directional transformations between XML and all major databases; and connect applications to IBM DB2 databases via .NET, OLE DB, ODBC and JDBC standards. Founded in 1994, HiT Software is relied upon by thousands of organizations around the globe. HiT Software products are sold and supported worldwide by the HiT Software direct sales team, international subsidiaries, and authorized channel partners. Additional information is available at www.hitsw.com, by writing This email address is being protected from spambots. You need JavaScript enabled to view it., or by calling +1(408)345-4001.                   

HiT Software, Inc., a BackOffice Associates, LLC Company, is a leader in Change Data Capture and Data Replication products for heterogeneous database environments. HiT Software's standards-based products provide quick access to data and offer programming-free data integration across enterprise systems. DBMoto® provides real-time, bi-directional data replication between major databases; Allora™ provides bi-directional transformations between XML and databases; and HiT DB2 Connectivity products connect applications to IBM® DB2® databases via .NET, OLE DB, ODBC and JDBC standards. Founded in 1994 in San Jose, California, HiT Software is relied upon by thousands of global organizations. Visit www.hitsw.com.

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