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IBM WebSphere Commerce V7.0 Feature Pack 8

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Business to business (B2B) customers now expect the same rich content, cutting-edge capabilities, and productivity benefits that they experience when using business to consumer (B2C) websites. At the same time, many B2B businesses are looking to grow their business through direct B2C online selling channels. These businesses need to manage all their channels, whether B2B or B2C, on a common platform that provides business user tools with the capabilities to quickly create and publish engaging and seamless brand experiences across all digital channels, including mobile, with a reduced dependency on their IT department.

 

IBM® WebSphere Commerce V7.0 Feature Pack 8 delivers enhanced e-commerce capabilities for B2B businesses that help accelerate time-to-market and deliver engaging brand experiences through an updated WebSphere Commerce Aurora store. Using best practices for store implementations and management, the Aurora store now provides a single starter store that supports both B2C and B2B models and takes advantage of the WebSphere Commerce representational state transfer (REST) application programming interface (API). With Feature Pack 8, B2B and B2C businesses are able to benefit from leading capabilities designed to:

  • Enable sellers to engage with buyers through their chosen devices using Responsive Web Design (RWD) to optimize the storefront search and browse experience.
  • Achieve faster time-to-market for new campaigns and initiatives. IBM Commerce Composer for WebSphere Commerce reduces the dependency on IT departments and gives business users unprecedented control over site content and the user experience.
  • Expedite the adoption of innovative third-party services and solutions from a wide range of partners by providing access to prebuilt integrations for WebSphere Commerce that are validated as Ready for IBM Smarter Commerce. Integrations include partner widgets for Commerce Composer that are designed to further enhance the customer experience.
  • Allow buyers to find more relevant products faster using the power of WebSphere Commerce search with features that include faceted search, search-based merchandising, and product recommendations, all supported by business user tools that enable product attribute-level control over products offered.
  • Deliver value faster and at lower cost by taking advantage of WebSphere Commerce Starter Store Companion Assets. These assets include documented use cases, wireframes, a style guide, and test scripts for the automated test framework.

 

In addition, WebSphere Commerce V7.0 Feature Pack 8 delivers productivity benefits with dynamic sales categories, flexibility through an expanded range of B2B and B2C REST API services, enhanced integration for IBM Sterling Configurator, and further enhancements for the benefit of B2B and B2C businesses as requested directly by customers through the IBM Request for Enhancement (RFE) Community. The RFE Community is available at http://www.ibm.com/developerworks/rfe

 

WebSphere Commerce V7.0 Feature Pack 8 replaces Feature Pack 7 and includes all of the features previously released with Feature Pack 7. For complete details about WebSphere Commerce V7.0 and previous feature packs, refer to the announcement listed in the Reference information section.

 

Find out more here.

 

IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity, and service.

For more information, visit: www.ibm.com.

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