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Watson for i: IBM Watson Does Marketing, Too

John Ghrist

While most media attention is focused on IBM Watson's use in areas such as medicine, law, and weather forecasting, it's less well known how it can help even an SMB with marketing challenges.

Written by John Ghrist

The bedrock of a commercial relationship is the basic interaction between buyer and seller. A frequent goal of analyzing business data is to sustain and improve that basic relationship by learning how to anticipate what a customer might want in the future based on what their actions have been in the past. The daunting part is that there can be a lot of data to analyze to meet that goal, and the data to analyze is expanding almost exponentially on a daily basis.

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Eye on the i World: How IBM Watson Analytics Can Assist with IBM i Business Intelligence Tasks

John Ghrist

Using IBM Watson Analytics for extending an enterprise's ability to understand its own data doesn't happen automatically. Datawatch, an ISV that offers software for facilitating Watson Analytics' use, explains how it can be done with its Monarch product.

Written by John Ghrist

The traditional strength of the IBM i has been the superior ability to handle data and databases and to report the information contained in them to those who need it. A myriad of third-party business intelligence and reporting products offered to support the platform have enhanced this ability even more. However, although IBM hasn't done the best job of pointing it out, IBM Watson Analytics may be able to help SMB enterprises do an even better job of analyzing their own internal data.

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TechTip: Watson, APIs, and You, Part 1

David Shirey

If there’s anything hotter than that new bacon-kale-champagne salad, it’s Watson and its family of APIs. But what is Watson, and what does it mean for you?

Written by David Shirey 

Everywhere you look today, you see the little Watson symbolin magazines, in TV ads, everywhere. It has become the Good Housekeeping seal of approval on any product or idea, stamping it with the authority and superiority of artificial intelligence.

But do very many of us really know what that stands for and what’s involved? Over the next few TechTips, we’re going to spend a little time digging into Watson and discovering just what makes Watson so special and how it may impact your life over the coming years.

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Big Data for Small Companies

Steve Pitcher

As a small company, how do we get value out of big data?

Written by Steve Pitcher

Big data. The tech world news surrounding big data is dominated by what the larger players are doing. They of course are flagship examples for big savings and big revenue.

A great example of a company using big data would be Kroger. The average return rate for coupons is 3.7 percent, according to the Direct Marketing Association. Kroger does 71 percent. They target each customer individually and market to them as such as part of a quarterly coupon mailer:

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Six Key Drivers That Push Your Business Forward

Integration can be a competitive weapon that can positively impact the bottom line through encouraging revenue velocity, cost containment, risk mitigation, and long-term customer satisfaction.

mark denchyWritten by Mark Denchy

 

Business is moving faster and faster, as customers and business partners demand more automated interactions. IT is no longer supporting the business; it is becoming the core of the business. Digital transformation of businesses requires us to connect and interact with both customers and suppliers in new and unexpected ways.

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Setting Data Policies, Standards, and Processes

In today's increasingly digital economy, data is the fuel that runs your organization's applications, business processes, and decisions.

sunil soaresWritten by Sunil Soares

Editor's note: This article is an excerpt from Chapter 5, "Setting Data Policies, Standards, and Processes," of The Chief Data Officer Handbook for Data Governance (MC Press, 2015).

 

The Chief Data Officer (CDO) needs to establish a framework to document the decisions from the data governance program. In this chapter, we will discuss how the chief data office can set data policies, standards, and processes.

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CAMSS in Conversation: Analytics

Analytics breeds knowledge. Knowledge is POWER.

steve pitcherWritten by Steve Pitcher

This article continues the series that temporarily replaces my "In the Wheelhouse" column. Through the rest of this year, I'll discuss what IBM has been investing its time on: Cloud, Analytics, Mobile, Social, and Security (CAMSS). I started by addressing strategy and then provided an overview.

 

Of the five CAMSS components, analytics has arguably taken first place in IBM's importance scale. If you don't believe me, take a look at the new cognitive-themed www.ibm.com and see if you can find content that isn't related to analytics in some capacity.

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Practical Analytics for IBM i Users

Make informed decisions about the different BI technologies and architectures you may be considering.

Written by New Generation Software, Inc.

Editor's note: This article introduces the white paper "Practical Analytics for IBM i Users" available free at the MC White Paper Center.

 

Over the past decade, IBM has kept up a nearly constant barrage of announcements about business intelligence (BI) and analytics software and services. Ironically, considering the topic, the frequency and variety of these announcements has created a serious case of information overload for many IBM customers who don't have the time to read and interpret what all these offerings and strategies might mean to their business. Numerous customers, Business Partners, and members of the press have asked New Generation Software, Inc. (NGS) for our analysis because of our position as an IBM Premier Business Partner and independent developer of reporting and BI software for the IBM i (System i, iSeries, AS/400) operating system. We've done the research and summarized it in this White Paper to help you make informed decisions about the different BI technologies and architectures you may be considering.

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