What Is Social Networking, and How Do You Use It to Achieve Business Objectives?

  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times
If you think social networking is just for finding lost classmates or announcing your favorite bands, boy, are you wrong.

By Christopher Jones

"Baby, check this out. I've got something to say." That's probably the mantra that first comes to mind when someone mentions social networking. People posting their opinions, their photos, what they ate for lunch. But if that's your image of social networking, you haven't looked lately. The MySpace-dominated virtual dormitory has given way to truly useful networking sites that have a place in the new business world. Whether you're an individual or a company, there's something in the new social networking for you.

Whistling in the Dark

So what is the new social networking? In short, it's a way for you to shed light on what your friends and business associates are doing--and to leverage this information for professional gain. As the pace of our lives hastens and the geographic scope of our work expands, it can be challenging--if not impossible--to maintain the kinds of contact that are required to keep networks healthy. When you need to turn to a friend or associate, it's best that it's not a shot from the dark. Once-in-a-blue-moon communiqués aren't the best way to keep your network healthy.


Enter sites like LinkedIn and Facebook and tools like Twitter and wikis. These allow people to build networks and, with minimal effort, keep their friends and associates up to date at all times. It is also easy to send messages to others directly from within these sites. When you see that someone in your network has something interesting or important happening in their lives, you can quickly shoot a note over to them. And because it is coming from within the social network, it is viewed as independent from normal email and spam.


What this means from a business perspective is that your network communications are always fresh. When you need to call upon a friend or associate, the chances of success are greater because your relationship is closer than it would be if you merely made a phone call or sent an email on occasion. Additionally, it means that when a business opportunity--such as a new project or job--arises anywhere in your network, you'll be privy to it right away.

Man, It's So Loud in Here

Before we go any further, let's take a look at the social networking landscape and separate the business locales from the casual ones. When we're looking to leverage social networking for professional purposes, "loud" places aren't exactly the ideal setting.


On the casual end of the spectrum are sites like MySpace and Friendster. On the business side of the spectrum is LinkedIn. Filling the middle like a bulging galactic center is a myriad of other tools and services. Amongst these are full sites like Facebook and Ning and tools like Twitter, Pownce, and wikis. Let's leave the MySpaces for those purely out to have fun and instead focus on the others. Amongst true business networking sites, LinkedIn should be your starting point.


With our target in focus, let's stop the drum machine and start putting social networking to good use.

Absolutely Bill's Mood

Social networking isn't a switch that you just flick on. It takes effort and perseverance to build your network, and this includes not only the handshaking and swapping of business cards, but also the persona and material that you build around yourself. However, the payoff can be great for both individuals and companies.


How you take advantage of social networking depends on your goals. Let's define the three key objectives of social networking for business:


•·                 Personal career development

•·                 Communication and collaboration within an organization

•·                 Getting closer to customers


Whatever your mood, there are ways that you can put social networking sites and tools to work for you.

Rhythm Section Want Ad (Or How Social Networking Can Be Used to Further Your Career)

From the point of view of an individual, one of the best ways to use social networking is to further your own marketability and expand your opportunities. This can be done by...


•·                 Bringing all of your contacts into your LinkedIn network

•·                 Maintaining brief ongoing communications with those in your network

•·                 Monitoring activity across your network for business opportunities

•·                 Establishing yourself as an expert in your field


The first of these, gathering your contacts, is the starting point for your efforts. Many of the people who you know and work with may already be on LinkedIn. With a worldwide membership totaling more than 27 million users, LinkedIn allows you to quickly and easily build a strong network. Positioning yourself one degree away from a vast network is surprisingly easy. A mere 35 direct connections on LinkedIn can connect you to more than 200,000 professionals.


Once your network is in place, the second item, maintaining communications, is easy. With LinkedIn, you can immediately begin enjoying a level of communication that far exceeds what was possible just a few years ago. On your profile page, there is one simple question that is the key to staying, well, linked in. The question is "What are you working on?"


That question is the gateway to our third item: monitoring. Those who really use LinkedIn for business tend to update this status frequently. Such updates from anyone in your network appear in a list when you log in, or you can get them on the go with tools like the LinkedIn application for iPhone. From this simple list, you'll know when someone is looking for help, has a job opening, needs services for a project, or simply has something happening in their lives that will give you a meaningful opportunity to touch bases.


But the LinkedIn status area isn't the only way to monitor activity across your network. Facebook also provides a similar feature, and many people now use tools like Twitter to send off quick notes about what they're doing. Your image of Twitter might be negative as it is often used for very casual purposes by people who for some reason can't stop themselves from announcing to the world that they are eating a sandwich. Twitter is often referred to as a "microblogging" tool, but it is better described as a "micromessaging" tool. Messages on Twitter, or "tweets" as they are called, are limited to 140 characters. So you are not so much blogging about your life but rather firing off little paper airplanes with updates about things that someone might find useful to know.


Our final point in this section is establishing yourself as an expert in your field. There are many ways in which you can do this using social networking tools. These methods include answering questions from other professionals; using your LinkedIn, Facebook, or other profile pages to distribute your writing or samples of your work; creating and maintaining a blog focused on your area of expertise; or participating in a wiki. By establishing yourself as an expert, you take control of the flow of opportunities. Others in your field begin turning to you for advice and guidance, and when that's combined with some proactive self-promotion, you can put yourself in front of those who might need your services without the cost--or the turnoff factor--of traditional marketing.

Someone Keeps Moving My Chair (Or How Social Networking Enhances Internal Communication)

Advancing your own career is not the only way in which social networking can work to your benefit. If you own or have a guiding role in an organization, social networking tools can be used to improve communication within that organization. Better collaboration can lead to a stronger sense of team and ownership, which leads to higher productivity and success.


Tools that can be used for enhancing internal communication include wikis, Facebook groups, wiki-like collaboration software systems, Twitter, and instant messaging services. The types of communication that are facilitated by each of these differ, and many can be used in conjunction with one another to strengthen the network. But in short, what you can expect from this type of social networking is a private, secure environment in which the members of your organization can exchange ideas, engage in discussion to develop these ideas, easily share materials and resources, and keep one another in the loop on business-related activities at all times.


One of the great things about the social networking technology that we have now is that, despite the fact that it is online and therefore essentially Web-based, it does not require you to be tethered to a desktop. A notebook computer or a device like iPhone can keep your team members and business partners in contact no matter where you--or they--are.

Destination Moon

For a more specific example of social networking in a business setting, let's look at a fictional company we'll call Destination Moon. The goal of the team at Destination Moon is to be one of the first companies to offer commercial space tourism by the year 2020, flying civilian passengers to lunar orbit and then returning them safely back to Earth. This is a company that understands technology and uses social networking tools to increase the chances that they will achieve their goals.


Destination Moon uses a wiki-based collaborative software system that allows its researchers, engineers, marketing and communications teams, and executives to share information, contact one another, conduct group chats, manage tasks, and organize documents. Users can interact with the system through email, handheld devices, RSS feeds, Web browsers, and other means, making the system extend further into the social networking domain. Best of all, this activity is conducted in "the cloud"--that digital ether that is the World Wide Web--and therefore centralizes communication and assets, tearing down the walls that can block access and productivity. This is important because Destination Moon works with people spread across four continents.


Members of Destination Moon spend a great deal of time moving between different locations, meeting investors, conducting presentations, and working outdoors on research projects. To stay in touch throughout the day, they use the Twitter and Facebook apps for iPhone to send tweets and status updates back into the cloud. Their colleagues receive these updates on their devices and computers. They upload onsite photos to their private Flickr library, and their marketing and creative teams post sketches, comps, and completed assets into a central library remotely. On Facebook, Destination Moon maintains a closed community that's open only to its employees and trusted associates, thereby allowing them to further their communication and build stronger friendships that in turn strengthen the team.


Thanks to social networking, Destination Moon is making rapid progress, is driven by the vibrant sense of energy that accompanies open and efficient communication, and has already sold thousands of advance tickets to would-be space tourists. While competitors struggle with delays, Destination Moon is on target to reach its goal ahead of schedule.

Working Undercover for the Man (Or How Social Networking Can Put You in Touch with Customers)

Advancing your personal career and improving communication within your organization are both great reasons to get involved in social networking. But what about marketing? Is there a place for social networking in the toolkits of today's marketers? Can companies leverage this growing medium to sell their products and gain insights into their customers? Indeed they can.


Now this doesn't mean that you should view social networking tools as storefronts. You should not be sending sales-pitch tweets or blatantly promoting your products or services on your Facebook profile. Instead, think in passive terms. Social networking allows you to do two things that are key to successful marketing:


•·                 Plant seeds for customer relationships

•·                 Find out what your customers are thinking


These tie in closely with the items we talked about for advancing your personal career. By monitoring your network, maintaining short but regular communications with those in your network, using status updates to establish your involvement in an area, and supporting that involvement and expertise through a blog, you can keep yourself top-of-mind with those who might need your services. Don't make a sales pitch; just have normal conversations about what you're doing. This is one of the least obtrusive ways to build mindshare in our new digital world. And best of all, it's free.


This activity of monitoring and working your network can also bring benefits in the other direction as well. You may not know exactly what your target audience is thinking, but that doesn't have to be the case. As our second item points out, social networking can be a way for your company to connect with customers and learn more about their interests and potential buying habits. While the information you share allows others to learn about you, what you gather from their pages and feeds can be a form of market research for your own business.


As with all things in the realm of social networking, this doesn't imply anything covert or obtrusive. It just means being aware of the world around you, staying in tune with the way the wind blows, and keeping your eyes and ears open for information that might help you refine your services or better target your offerings. It allows you to gain insights that can be put to use when you prepare your true marketing campaigns and initiatives, and it can improve the way you approach and communicate with your customers.

Renew My Subscription

Another way to stay in touch with customers and prospects is by using Twitter (or a similar service like Pownce) to create a newsfeeds for your business. Again, don't use this to make sales pitches. Think of this tool as a micro-newsletter. Use it as you would press releases. This is a wonderful, non-obtrusive way to let customers and prospects know what you are doing, which over time builds mindshare that you can hook into. People who have subscribed to your feed have done so because they are interested in you and they want to hear from you.


A Twitter feed used for this purpose is essentially an always-on, opt-in direct channel to those with whom you want to connect. And Twitter forces you to do something that is key in today's frantic world: be concise. With a 140-character limit, you must craft on-target messages that get to the point quickly. This requires discipline, but the resulting messages are stronger. To make the best use of Twitter, reserve some of those 140 characters for a URL that takes readers to more information. Use a site like TinyURL to create shorter links that conserve space.

The World Before Later On

Although not new--modern social networking sites go back to 2002--the current explosion of participation in social networking has transformed what was once a way to find lost classmates or tell the world about your favorite bands into a new frontier for business. This extends not only to personal career gain, but to marketing as well. Never before have there been so many tools at our disposal that are so easy to use and offer so much potential payoff. And did I mention it's all free?


If you're looking for ways to build stronger professional relationships, advance your career, or find new avenues of opportunities for your company, social networking is your ticket to a large world. If you're not already using tools like LinkedIn, Facebook, and Twitter, now is the time to start. You won't be the first to the party, but you'll be part of the group that is charting the business possibilities of this new frontier. In the world of later on, what now seems new will be the norm, and you'll be well-established.


Whether for career development or business growth, start building your social network today and watch the opportunities come rolling in. Who knows, some of them might be giants.

Sites and Tools Mentioned in This Article










Christopher Jones

Christopher Jones is principal and creative director of Stellar Debris and works with leading IBM Power Systems developers, including Bytware and PowerTech. He writes on a variety of topics related to the Internet, security threats, and the use of technology. Christopher lives in and works from Tokyo.



Support MC Press Online





  • Mobile Computing and the IBM i

    SB ASNA PPL 5450Mobile computing is rapidly maturing into a solid platform for delivering enterprise applications. Many IBM i shops today are realizing that integrating their IBM i with mobile applications is the fast path to improved business workflows, better customer relations, and more responsive business reporting.

    This ASNA whitepaper takes a look at mobile computing for the IBM i. It discusses the different ways mobile applications may be used within the enterprise and how ASNA products solve the challenges mobile presents. It also presents the case that you already have the mobile programming team your projects need: that team is your existing RPG development team!

    Get your copy today!

  • Automate IBM i Operations using Wireless Devices

    DDL SystemsDownload the technical whitepaper on MANAGING YOUR IBM i WIRELESSLY and (optionally) register to download an absolutely FREE software trail. This whitepaper provides an in-depth review of the native IBM i technology and ACO MONITOR's advanced two-way messaging features to remotely manage your IBM i while in or away from the office. Notify on-duty personnel of system events and remotely respond to complex problems (via your Smartphone) before they become critical-24/7. Problem solved!

    Order your copy here.

  • DR Strategy Guide from Maxava: Brand New Edition - now fully updated to include Cloud!


    Download your free copy of DR Strategy Guide for IBM i from Maxava today.


  • White Paper: Node.js for Enterprise IBM i Modernization

    SB Profound WP 5539

    If your business is thinking about modernizing your legacy IBM i (also known as AS/400 or iSeries) applications, you will want to read this white paper first!

    Download this paper and learn how Node.js can ensure that you:
    - Modernize on-time and budget - no more lengthy, costly, disruptive app rewrites!
    - Retain your IBM i systems of record
    - Find and hire new development talent
    - Integrate new Node.js applications with your existing RPG, Java, .Net, and PHP apps
    - Extend your IBM i capabilties to include Watson API, Cloud, and Internet of Things

    Read Node.js for Enterprise IBM i Modernization Now!


  • 2020 IBM i Marketplace Survey Results


    This year marks the sixth edition of the popular IBM i Marketplace Survey Results. Each year, HelpSystems sets out to gather data about how businesses use the IBM i platform and the IT initiatives it supports. Year over year, the survey has begun to reveal long-term trends that give insight into the future of this trusted technology.

    More than 500 IBM i users from around the globe participated in this year’s survey, and we’re so happy to share the results with you. We hope you’ll find the information interesting and useful as you evaluate your own IT projects.

  • AIX Security Basics eCourse

    Core Security

    With so many organizations depending on AIX day to day, ensuring proper security and configuration is critical to ensure the safety of your environment. Don’t let common threats put your critical AIX servers at risk. Avoid simple mistakes and start to build a long-term plan with this AIX Security eCourse. Enroll today to get easy to follow instructions on topics like:

    • Removing extraneous files
    • Patching systems efficiently
    • Setting and validating permissions
    • Managing service considerations
    • Getting overall visibility into your networks


  • Developer Kit: Making a Business Case for Modernization and Beyond

    Profound Logic Software, Inc.

    Having trouble getting management approval for modernization projects? The problem may be you're not speaking enough "business" to them.

    This Developer Kit provides you study-backed data and a ready-to-use business case template to help get your very next development project approved!

  • What to Do When Your AS/400 Talent Retires

    HelpSystemsIT managers hoping to find new IBM i talent are discovering that the pool of experienced RPG programmers and operators or administrators is small.

    This guide offers strategies and software suggestions to help you plan IT staffing and resources and smooth the transition after your AS/400 talent retires. Read on to learn:

    • Why IBM i skills depletion is a top concern
    • How leading organizations are coping
    • Where automation will make the biggest impact


  • IBM i Resources Retiring?

    SB HelpSystems WC GenericLet’s face it: IBM i experts and RPG programmers are retiring from the workforce. Are you prepared to handle their departure?
    Our panel of IBM i experts—Chuck Losinski, Robin Tatam, Richard Schoen, and Tom Huntington—will outline strategies that allow your company to cope with IBM i skills depletion by adopting these strategies that allow you to get the job done without deep expertise on the OS:
    - Automate IBM i processes
    - Use managed services to help fill the gaps
    - Secure the system against data loss and viruses
    The strategies you discover in this webinar will help you ensure that your system of record—your IBM i—continues to deliver a powerful business advantage, even as staff retires.


  • Backup and Recovery Considerations for Security Data and Encrypted Backups

    SB PowerTech WC GenericSecurity expert Carol Woodbury is joined by Debbie Saugen. Debbie is an expert on IBM i backup and recovery, disaster recovery, and high availability, helping IBM i shops build and implement effective business continuity plans.
    In today’s business climate, business continuity is more important than ever. But 83 percent of organizations are not totally confident in their backup strategy.
    During this webinar, Carol and Debbie discuss the importance of a good backup plan, how to ensure you’re backing up your security information, and your options for encrypted back-ups.

  • Profound.js: The Agile Approach to Legacy Modernization

    SB Profound WC GenericIn this presentation, Alex Roytman and Liam Allan will unveil a completely new and unique way to modernize your legacy applications. Learn how Agile Modernization:
    - Uses the power of Node.js in place of costly system re-writes and migrations
    - Enables you to modernize legacy systems in an iterative, low-risk manner
    - Makes it easier to hire developers for your modernization efforts
    - Integrates with Profound UI (GUI modernization) for a seamless, end-to-end legacy modernization solution


  • Data Breaches: Is IBM i Really at Risk?

    SB PowerTech WC GenericIBM i is known for its security, but this OS could be more vulnerable than you think.
    Although Power Servers often live inside the safety of the perimeter firewall, the risk of suffering a data leak or data corruption remains high.
    Watch noted IBM i security expert Robin Tatam as he discusses common ways that this supposedly “secure” operating system may actually be vulnerable and who the culprits might be.

    Watch the webinar today!


  • Easy Mobile Development

    SB Profound WC GenericWatch this on-demand webinar and learn how to rapidly and easily deploy mobile apps to your organization – even when working with legacy RPG code! IBM Champion Scott Klement will demonstrate how to:
    - Develop RPG applications without mobile development experience
    - Deploy secure applications for any mobile device
    - Build one application for all platforms, including Apple and Android
    - Extend the life and reach of your IBM i (aka iSeries, AS400) platform
    You’ll see examples from customers who have used our products and services to deliver the mobile applications of their dreams, faster and easier than they ever thought possible!


  • Profound UI: Unlock True Modernization from your IBM i Enterprise

    SB Profound PPL 5491Modern, web-based applications can make your Enterprise more efficient, connected and engaged. This session will demonstrate how the Profound UI framework is the best and most native way to convert your existing RPG applications and develop new modern applications for your business. Additionally, you will learn how you can address modernization across your Enterprise, including databases and legacy source code, with Profound Logic.

  • Node Webinar Series Pt. 1: The World of Node.js on IBM i

    Profound Logic Software, Inc.Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application.

    Part 1 will teach you what Node.js is, why it's a great option for IBM i shops, and how to take advantage of the ecosystem surrounding Node.

    In addition to background information, our Director of Product Development Scott Klement will demonstrate applications that take advantage of the Node Package Manager (npm).

  • 5 New and Unique Ways to Use the IBM i Audit Journal

    SB HelpSystems ROBOT GenericYou must be asking yourself: am I doing everything I can to protect my organization’s data? Tune in as our panel of IBM i high availability experts discuss:

    - Why companies don’t test role swaps when they know they should
    - Whether high availability in the cloud makes sense for IBM i users
    - Why some organizations don’t have high availability yet
    - How to get high availability up and running at your organization
    - High availability considerations for today’s security concerns

  • Profound.js 2.0: Extend the Power of Node to your IBM i Applications

    SB Profound WC 5541In this Webinar, we'll demonstrate how Profound.js 2.0 enables you to easily adopt Node.js in your business, and to take advantage of the many benefits of Node, including access to a much larger pool of developers for IBM i and access to countless reusable open source code packages on npm (Node Package Manager).
    You will see how Profound.js 2.0 allows you to:

    • Provide RPG-like capabilities for server-side JavaScript.
    • Easily create web and mobile application interfaces for Node on IBM i.
    • Let existing RPG programs call Node.js modules directly, and vice versa.
    • Automatically generate code for Node.js.
    • Automatically converts existing RPGLE code into clean, simplified Node.js code.

    Download and watch today!


  • Make Modern Apps You'll Love with Profound UI & Profound.js

    SB Profound WC 5541Whether you have green screens or a drab GUI, your outdated apps can benefit from modern source code, modern GUIs, and modern tools.
    Profound Logic's Alex Roytman and Liam Allan are here to show you how Free-format RPG and Node.js make it possible to deliver applications your whole business will love:

    • Transform legacy RPG code to modern free-format RPG and Node.js
    • Deliver truly modern application interfaces with Profound UI
    • Extend your RPG applications to include Web Services and NPM packages with Node.js


  • Accelerating Programmer Productivity with Sequel


    Most business intelligence tools are just that: tools, a means to an end but not an accelerator. Yours could even be slowing you down. But what if your BI tool didn't just give you a platform for query-writing but also improved programmer productivity?
    Watch the recorded webinar to see how Sequel:

    • Makes creating complex results simple
    • Eliminates barriers to data sources
    • Increases flexibility with data usage and distribution

    Accelerated productivity makes everyone happy, from programmer to business user.

  • Business Intelligence is Changing: Make Your Game Plan

    SB_HelpSystems_WC_GenericIt’s time to develop a strategy that will help you meet your informational challenges head-on. Watch the webinar to learn how to set your IT department up for business intelligence success. You’ll learn how the right data access tool will help you:

    • Access IBM i data faster
    • Deliver useful information to executives and business users
    • Empower users with secure data access

    Ready to make your game plan and finally keep up with your data access requests?


  • Controlling Insider Threats on IBM i

    SB_HelpSystems_WC_GenericLet’s face facts: servers don’t hack other servers. Despite the avalanche of regulations, news headlines remain chock full of stories about data breaches, all initiated by insiders or intruders masquerading as insiders.
    User profiles are often duplicated or restored and are rarely reviewed for the appropriateness of their current configuration. This increases the risk of the profile being able to access data without the intended authority or having privileges that should be reserved for administrators.
    Watch security expert Robin Tatam as he discusses a new approach for onboarding new users on IBM i and best-practices techniques for managing and monitoring activities after they sign on.

  • Don't Just Settle for Query/400...

    SB_HelpSystems_WC_GenericWhile introducing Sequel Data Access, we’ll address common frustrations with Query/400, discuss major data access, distribution trends, and more advanced query tools. Plus, you’ll learn how a tool like Sequel lightens IT’s load by:

    - Accessing real-time data, so you can make real-time decisions
    - Providing run-time prompts, so users can help themselves
    - Delivering instant results in Microsoft Excel and PDF, without the wait
    - Automating the query process with on-demand data, dashboards, and scheduled jobs

  • How to Manage Documents the Easy Way

    SB_HelpSystems_WC_GenericWhat happens when your company depends on an outdated document management strategy?
    Everything is harder.
    You don’t need to stick with status quo anymore.
    Watch the webinar to learn how to put effective document management into practice and:

    • Capture documents faster, instead of wasting everyone’s time
    • Manage documents easily, so you can always find them
    • Distribute documents automatically, and move on to the next task


  • Lessons Learned from the AS/400 Breach

    SB_PowerTech_WC_GenericGet actionable info to avoid becoming the next cyberattack victim.
    In “Data breach digest—Scenarios from the field,” Verizon documented an AS/400 security breach. Whether you call it AS/400, iSeries, or IBM i, you now have proof that the system has been breached.
    Watch IBM i security expert Robin Tatam give an insightful discussion of the issues surrounding this specific scenario.
    Robin will also draw on his extensive cybersecurity experience to discuss policies, processes, and configuration details that you can implement to help reduce the risk of your system being the next victim of an attack.

  • Overwhelmed by Operating Systems?

    SB_HelpSystems_WC_GenericIn this 30-minute recorded webinar, our experts demonstrate how you can:

    • Manage multiple platforms from a central location
    • View monitoring results in a single pane of glass on your desktop or mobile device
    • Take advantage of best practice, plug-and-play monitoring templates
    • Create rules to automate daily checks across your entire infrastructure
    • Receive notification if something is wrong or about to go wrong

    This presentation includes a live demo of Network Server Suite.


  • Real-Time Disk Monitoring with Robot Monitor

    SB_HelpSystems_WC_GenericYou need to know when IBM i disk space starts to disappear and where it has gone before system performance and productivity start to suffer. Our experts will show you how Robot Monitor can help you pinpoint exactly when your auxiliary storage starts to disappear and why, so you can start taking a proactive approach to disk monitoring and analysis. You’ll also get insight into:

    • The main sources of disk consumption
    • How to monitor temporary storage and QTEMP objects in real time
    • How to monitor objects and libraries in real time and near-real time
    • How to track long-term disk trends



  • Stop Re-keying Data Between IBM I and Other Applications

    SB_HelpSystems_WC_GenericMany business still depend on RPG for their daily business processes and report generation.Wouldn’t it be nice if you could stop re-keying data between IBM i and other applications? Or if you could stop replicating data and start processing orders faster? Or what if you could automatically extract data from existing reports instead of re-keying? It’s all possible. Watch this webinar to learn about:

    • The data dilemma
    • 3 ways to stop re-keying data
    • Data automation in practice

    Plus, see how HelpSystems data automation software will help you stop re-keying data.


  • The Top Five RPG Open Access Myths....BUSTED!

    SB_Profound_WC_GenericWhen it comes to IBM Rational Open Access: RPG Edition, there are still many misconceptions - especially where application modernization is concerned!

    In this Webinar, we'll address some of the biggest myths about RPG Open Access, including:

    • Modernizing with RPG OA requires significant changes to the source code
    • The RPG language is outdated and impractical for modernizing applications
    • Modernizing with RPG OA is the equivalent to "screen scraping"


  • Time to Remove the Paper from Your Desk and Become More Efficient

    SB_HelpSystems_WC_GenericToo much paper is wasted. Attempts to locate documents in endless filing cabinets.And distributing documents is expensive and takes up far too much time.
    These are just three common reasons why it might be time for your company to implement a paperless document management system.
    Watch the webinar to learn more and discover how easy it can be to:

    • Capture
    • Manage
    • And distribute documents digitally


  • IBM i: It’s Not Just AS/400


    IBM’s Steve Will talks AS/400, POWER9, cognitive systems, and everything in between

    Are there still companies that use AS400? Of course!

    IBM i was built on the same foundation.
    Watch this recorded webinar with IBM i Chief Architect Steve Will and IBM Power Champion Tom Huntington to gain a unique perspective on the direction of this platform, including:

    • IBM i development strategies in progress at IBM
    • Ways that Watson will shake hands with IBM i
    • Key takeaways from the AS/400 days


  • Ask the RDi Experts

    SB_HelpSystems_WC_GenericWatch this recording where Jim Buck, Susan Gantner, and Charlie Guarino answered your questions, including:

    • What are the “hidden gems” in RDi that can make me more productive?
    • What makes RDi Debug better than the STRDBG green screen debugger?
    • How can RDi help me find out if I’ve tested all lines of a program?
    • What’s the best way to transition from PDM to RDi?
    • How do I convince my long-term developers to use RDi?

    This is a unique, online opportunity to hear how you can get more out of RDi.


  • Node.js on IBM i Webinar Series Pt. 2: Setting Up Your Development Tools

    Profound Logic Software, Inc.Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application. In Part 2, Brian May teaches you the different tooling options available for writing code, debugging, and using Git for version control. Attend this webinar to learn:

    • Different tools to develop Node.js applications on IBM i
    • Debugging Node.js
    • The basics of Git and tools to help those new to it
    • Using as a pre-built development environment



  • Inside the Integrated File System (IFS)

    SB_HelpSystems_WC_GenericDuring this webinar, you’ll learn basic tips, helpful tools, and integrated file system commands—including WRKLNK—for managing your IFS directories and Access Client Solutions (ACS). We’ll answer your most pressing IFS questions, including:

    • What is stored inside my IFS directories?
    • How do I monitor the IFS?
    • How do I replicate the IFS or back it up?
    • How do I secure the IFS?

    Understanding what the integrated file system is and how to work with it must be a critical part of your systems management plans for IBM i.


  • Expert Tips for IBM i Security: Beyond the Basics

    SB PowerTech WC GenericIn this session, IBM i security expert Robin Tatam provides a quick recap of IBM i security basics and guides you through some advanced cybersecurity techniques that can help you take data protection to the next level. Robin will cover:

    • Reducing the risk posed by special authorities
    • Establishing object-level security
    • Overseeing user actions and data access

    Don't miss this chance to take your knowledge of IBM i security beyond the basics.



  • 5 IBM i Security Quick Wins

    SB PowerTech WC GenericIn today’s threat landscape, upper management is laser-focused on cybersecurity. You need to make progress in securing your systems—and make it fast.
    There’s no shortage of actions you could take, but what tactics will actually deliver the results you need? And how can you find a security strategy that fits your budget and time constraints?
    Join top IBM i security expert Robin Tatam as he outlines the five fastest and most impactful changes you can make to strengthen IBM i security this year.
    Your system didn’t become unsecure overnight and you won’t be able to turn it around overnight either. But quick wins are possible with IBM i security, and Robin Tatam will show you how to achieve them.

  • How to Meet the Newest Encryption Requirements on IBM i

    SB PowerTech WC GenericA growing number of compliance mandates require sensitive data to be encrypted. But what kind of encryption solution will satisfy an auditor and how can you implement encryption on IBM i? Watch this on-demand webinar to find out how to meet today’s most common encryption requirements on IBM i. You’ll also learn:

    • Why disk encryption isn’t enough
    • What sets strong encryption apart from other solutions
    • Important considerations before implementing encryption



  • Security Bulletin: Malware Infection Discovered on IBM i Server!

    SB PowerTech WC GenericMalicious programs can bring entire businesses to their knees—and IBM i shops are not immune. It’s critical to grasp the true impact malware can have on IBM i and the network that connects to it. Attend this webinar to gain a thorough understanding of the relationships between:

    • Viruses, native objects, and the integrated file system (IFS)
    • Power Systems and Windows-based viruses and malware
    • PC-based anti-virus scanning versus native IBM i scanning

    There are a number of ways you can minimize your exposure to viruses. IBM i security expert Sandi Moore explains the facts, including how to ensure you're fully protected and compliant with regulations such as PCI.



  • Fight Cyber Threats with IBM i Encryption

    SB PowerTech WC GenericCyber attacks often target mission-critical servers, and those attack strategies are constantly changing. To stay on top of these threats, your cybersecurity strategies must evolve, too. In this session, IBM i security expert Robin Tatam provides a quick recap of IBM i security basics and guides you through some advanced cybersecurity techniques that can help you take data protection to the next level. Robin will cover:

    • Reducing the risk posed by special authorities
    • Establishing object-level security
    • Overseeing user actions and data access




  • 10 Practical IBM i Security Tips for Surviving Covid-19 and Working From Home

    SB PowerTech WC GenericNow that many organizations have moved to a work from home model, security concerns have risen.

    During this session Carol Woodbury will discuss the issues that the world is currently seeing such as increased malware attacks and then provide practical actions you can take to both monitor and protect your IBM i during this challenging time.


  • How to Transfer IBM i Data to Microsoft Excel

    SB_HelpSystems_WC_Generic3 easy ways to get IBM i data into Excel every time
    There’s an easy, more reliable way to import your IBM i data to Excel? It’s called Sequel. During this webinar, our data access experts demonstrate how you can simplify the process of getting data from multiple sources—including Db2 for i—into Excel. Watch to learn how to:

    • Download your IBM i data to Excel in a single step
    • Deliver data to business users in Excel via email or a scheduled job
    • Access IBM i data directly using the Excel add-in in Sequel

    Make 2020 the year you finally see your data clearly, quickly, and securely. Start by giving business users the ability to access crucial business data from IBM i the way they want it—in Microsoft Excel.



  • HA Alternatives: MIMIX Is Not Your Only Option on IBM i

    SB_HelpSystems_WC_GenericIn this recorded webinar, our experts introduce you to the new HA transition technology available with our Robot HA software. You’ll learn how to:

    • Transition your rules from MIMIX (if you’re happy with them)
    • Simplify your day-to-day activities around high availability
    • Gain back time in your work week
    • Make your CEO happy about reducing IT costs

    Don’t stick with a legacy high availability solution that makes you uncomfortable when transitioning to something better can be simple, safe, and cost-effective.



  • Node Webinar Series Pt. 1: The World of Node.js on IBM i

    SB Profound WC GenericHave you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application.
    Part 1 will teach you what Node.js is, why it's a great option for IBM i shops, and how to take advantage of the ecosystem surrounding Node.
    In addition to background information, our Director of Product Development Scott Klement will demonstrate applications that take advantage of the Node Package Manager (npm).
    Watch Now.

  • The Biggest Mistakes in IBM i Security

    SB Profound WC Generic The Biggest Mistakes in IBM i Security
    Here’s the harsh reality: cybersecurity pros have to get their jobs right every single day, while an attacker only has to succeed once to do incredible damage.
    Whether that’s thousands of exposed records, millions of dollars in fines and legal fees, or diminished share value, it’s easy to judge organizations that fall victim. IBM i enjoys an enviable reputation for security, but no system is impervious to mistakes.
    Join this webinar to learn about the biggest errors made when securing a Power Systems server.
    This knowledge is critical for ensuring integrity of your application data and preventing you from becoming the next Equifax. It’s also essential for complying with all formal regulations, including SOX, PCI, GDPR, and HIPAA
    Watch Now.

  • Comply in 5! Well, actually UNDER 5 minutes!!

    SB CYBRA PPL 5382

    TRY the one package that solves all your document design and printing challenges on all your platforms.

    Produce bar code labels, electronic forms, ad hoc reports, and RFID tags – without programming! MarkMagic is the only document design and print solution that combines report writing, WYSIWYG label and forms design, and conditional printing in one integrated product.

    Request your trial now!

  • Backup and Recovery on IBM i: Your Strategy for the Unexpected

    SB HelpSystems SC 5413Robot automates the routine tasks of iSeries backup and recovery, saving you time and money and making the process safer and more reliable. Automate your backups with the Robot Backup and Recovery Solution. Key features include:
    - Simplified backup procedures
    - Easy data encryption
    - Save media management
    - Guided restoration
    - Seamless product integration
    Make sure your data survives when catastrophe hits. Try the Robot Backup and Recovery Solution FREE for 30 days.

  • Manage IBM i Messages by Exception with Robot

    SB HelpSystems SC 5413Managing messages on your IBM i can be more than a full-time job if you have to do it manually. How can you be sure you won’t miss important system events?
    Automate your message center with the Robot Message Management Solution. Key features include:
    - Automated message management
    - Tailored notifications and automatic escalation
    - System-wide control of your IBM i partitions
    - Two-way system notifications from your mobile device
    - Seamless product integration
    Try the Robot Message Management Solution FREE for 30 days.

  • Easiest Way to Save Money? Stop Printing IBM i Reports

    SB HelpSystems SC 5413Robot automates report bursting, distribution, bundling, and archiving, and offers secure, selective online report viewing.
    Manage your reports with the Robot Report Management Solution. Key features include:

    - Automated report distribution
    - View online without delay
    - Browser interface to make notes
    - Custom retention capabilities
    - Seamless product integration
    Rerun another report? Never again. Try the Robot Report Management Solution FREE for 30 days.

  • Hassle-Free IBM i Operations around the Clock

    SB HelpSystems SC 5413For over 30 years, Robot has been a leader in systems management for IBM i.
    Manage your job schedule with the Robot Job Scheduling Solution. Key features include:
    - Automated batch, interactive, and cross-platform scheduling
    - Event-driven dependency processing
    - Centralized monitoring and reporting
    - Audit log and ready-to-use reports
    - Seamless product integration
    Scale your software, not your staff. Try the Robot Job Scheduling Solution FREE for 30 days.

  • ACO MONITOR Manages your IBM i 24/7 and Notifies You When Your IBM i Needs Assistance!

    SB DDL Systems 5429More than a paging system - ACO MONITOR is a complete systems management solution for your Power Systems running IBM i. ACO MONITOR manages your Power System 24/7, uses advanced technology (like two-way messaging) to notify on-duty support personnel, and responds to complex problems before they reach critical status.

    ACO MONITOR is proven technology and is capable of processing thousands of mission-critical events daily. The software is pre-configured, easy to install, scalable, and greatly improves data center efficiency.