GS1 and the GDSN continue to enhance consumers' ability to feel confident about supplier-provided product data.
Written by Kevin Corcoran
Consumers today rely on the Internet and mobile applications to shop, research products, find new recipes, plan meals, and more. An estimated 25% of consumer packaged goods (CPG) purchases are influenced by the Internet and mobile devices.1 And according to Google, smartphone owners reported researching products on their smartphone while at home (58%), on the go (43%), or in the store (31%).2
The risk is that 35% of consumers say they would never use a mobile shopping app again if it contained incorrect product data.